How Should Novice Join To Succeed From Confusion?

It is very confusing for ladies to join the novice, but the hardships and confusion of the novice are also normal.

How to locate? What kind of clothing is to be made? Everything must be decided according to its economic strength, local consumption level and consumption habits, consumption main force and interest.

Let's take a look at the case of a discount brand women's wear.

Women's clothing

How to locate:

A customer of a discount brand woman joined a new shop. The idea was that there was a lot of goods when it came to the store, and then it went on to make the original product. It soon found that it was not suitable, and this was also the reason why the family couldn't go on.

The customer immediately adjusted the price. At that time, the clothes that were considered to be very low in price were expected to have a good sales volume. The practice proved that it was still invalid, because the former store did not make detailed analysis and investigation to the consumers nearby, and did not do well in product positioning and other aspects.

Then, according to the characteristics of the factories around the shop, the discount women's wear and girl's clothing are changed, aiming at the local consumers' consumption behavior and ability, and gradually locate the location in the small Shu and girls casual wear.

After investigating the brand advantage, we finally decided to join the brand.

Different consumption levels and regions should have different product positioning. Middle-aged women have a successful career, high income, well-dressed and strong consumption power.

The middle aged women in the north are easy to get fat, buy clothes are not easy to find, and have high quality requirements.

In view of these characteristics, select targeted products for positioning, and finally confirm brand alliance.

At the same time, we should consider the same style and quality, which is much lower than the price of the shopping mall counters. It is also important for us to gain greater advantages in the competition with the shopping malls.

Therefore, choosing brand is very important. It is better to have a special brand in the local famous shopping malls, so that customers can identify with your clothes. If the customers have concerns, you can recommend her to the counters of the big stores first, and then I will choose them here.

Although I don't have the style of sale, the clothing style of the same brand is very similar, and the quality is the same.

When choosing a location, we must make a full investigation to investigate the local consumer market, what kind of clothing the consumers like, what kind of clothing stores they lack, investigate the source of goods, and what kind of advantages they can get.

Wait for the information and other details to be as clear as possible.

Two.

Franchise selection:

The specific situation is based on the personal economic situation and the local people's flow, habits and other aspects of consumption to consider, many times to find a shop can not be completely in accordance with their wishes, you like the place is not empty shop, you don't like the place out of the air, at this time must consider comprehensively, most of the time can only be taken back.

And according to the choice of specific location and their own clothing brand characteristics and their own economic strength to make a comprehensive decision.

Three, discount women's clothing shop fees:

Generally speaking, the cost of opening a shop varies greatly, and the area, consumer group, clothing style and so on are the most influential factors on the cost.

Basically include: pfer fee + decoration fee + rent (2+1 months) + purchase capital + liquidity, many details are only clear to you, so you can only calculate your own expenses.

In addition, the beginning of clothing, purchase must be careful, that is, involving the price positioning of products, if the brand product price positioning is not suitable for local consumption ability, then how to toss it in vain.

Many brand associations have the option of ordering and distributing goods. Remember not to be greedy and not to be cheap. They can not fully grasp the tastes of customers at the beginning, so it is best to spend a small amount of money and get more than a few, each with a little less to see the reaction of customers and replenishment.

Don't be afraid that if you don't see the goods, you can get in more.

Making less money is better than pressing goods.

At the same time, the market can not fully grasp the market, think the goods are very cheap, goods are also good, this is just your personal feeling, in fact, is often not so, so control oneself, do not greedy this cheap.

Later, you will find that there are many cheaper and better goods. Of course, there are good opportunities not to be missed.

Finally, the brand's return policy is also the key to the success of women's wear.