Does Victoria Sell Swimsuits? The Most Colorful T Show Will Become History.

Earlier this month, Victoria announced that the company would cut certain categories of goods and lay off workers, but we were surprised when they finally announced that the bathing business was abolished.

At the same time, about 200 employees were laid off.

What's wrong with Victoria?

Les Wexner, general manager of L Brands group, is the behind the curtain of this underwear kingdom. He is also the longest serving CEO in the top 500 companies in the United States.

Since March this year, he has taken the post of secret president of Vitoria from Sharen Turney. Drastic reform is inevitable.

With the increasing number of sports and leisure brands such as underwear, swimsuit and so on, Victoria has obviously suffered a lot of attacks. So he decided to simplify the business mode and concentrate on the long-term development of key businesses.

Last year, the first time that Wei and CBS jointly released "

"(actually recording the process and tidbits of the angels shooting the swimsuit) broke the tradition of only one show a year, but the $5 million business actually accounted for only 6.5% of the total performance of the company. Although it is undeniable that the swimsuit show has also moved the development of the underwear line to a certain extent, the data can not be considered.

In August last year, the company believed that the low sales of bathing suits were largely due to the complexity of the design, but not fashionable enough.

In a customer report released this month, the company said that swimwear business has been showing a downward trend in the past few years, so management should naturally shift its focus.

The swimwear line has been abolished and replaced by the vigorous development of sports and leisure series. This is even more puzzling for us. Is this the so-called shift focus? The sports and leisure market is undoubtedly a fragrant and bodied dish now, but it is also becoming saturated. In today's Adidas, Nike, these old brands can't stand down, Puma takes advantage of celebrity effects to occupy women's sports and leisure market, the rise of independent leisure brands, and the fast developing brands are developing sports and leisure lines today.

At present, the key business of Victoria is divided into three parts: Victoria's underwear, Victoria's beauty and Pink.

Is the sports leisure series now beginning to develop coincide with the Pink series? Perhaps in this year's Victoria show, we can see the release of the sports theme. Before that, let's take a look back at the "Wei Mi swimsuit show" to commemorate this series, which is still alive and fragrant.

The "Wei Mi swimsuit show" is different from the annual T performance of Victoria's great show, which is actually closer to the reality TV show mode. In 2016, Victoria pulled the angels to St. Bart Island, known as the "most beautiful island in the world", so that they could walk along the beach or take pictures, show the beauty of the curve, or do some sports with each other. At night, there are two Demi Lovato and Nick Jonas.

The singer came to enjoy the fun. It was a scene of beer and skittles.