A Marketing Collaboration Between Toilet Paper And Lafayette Department Store

Now, the old Buddha of Paris

Except for a lot of people.

Destination is also a pilgrimage to many art lovers.

As you probably know, recently, Italy magazine "toilet paper (TOILETPAPER)" and

The department stores jointly made an art exhibition with rich expression.

Of course, you can also say that this is a marketing cooperation between the two parties.

Many people will feel strange about toilet paper.

This is a semi annual photo magazine co founded by Italy contemporary artists Maurizio Cattelan and photographer Pierpaolo Ferrari.

The biggest feature of the whole magazine is that there is nothing else in the magazine except the "TOILETPAPER" on the cover.

Magazines convey their political, social and cultural perspectives through vivid, bold and exaggerated pictures.

Many readers will collect magazines, and others will cut and collate each magazine's pictures as decorations.

Toilet paper magazine

This magazine and the exhibition of Lord Buddha show the style of toilet paper very well.

The whole exhibition is divided into three parts.

Before entering the mall, viewers could see the first part of the exhibits - all the windows of the department store were arranged into a French style of toilet paper style. There were models standing in the Eiffel Tower pile, with French flags in blue, white, red and three bikini models, and a harmonious coexistence of models and meat sausage everywhere.

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And enter the mall, TOILETPAPER and Italy furniture design brand Gufram and Seletti launched home products are also arranged into a colorful exhibition block, there are holidays, office, family life and many other themes.

In fact, the opportunity to cooperate with Lord Buddha is to celebrate the successful cooperation between the magazine and the two Italy furniture brands.

The whole exhibition is the most famous and the most popular part of the exhibition is the number of Eiffel Tower installations hanging under the dome of department stores.

The golden tower has two golden eggs on both sides, which is a tribute to the French department store in the way of toilet paper.