Suqian: Forum On Brand Building Of Textile And Garment Enterprises

2016 after the start of Suqian's creative workshop, the Forum on brand creation of textile and garment enterprises was convened to discuss the brand building situation and development trend of the textile and garment industry in the whole city.

At the forum,

The three brand enterprises of Jiu Jiu silk and arrow deer group spoke in succession, and put forward many ideas and opinions on industrial policy, technology research and development, and the docking of industrial and commercial enterprises.

Vice mayor Feng Yan and vice president of China Fashion Designers Association Su Baoyan attended the forum.

In recent years, our city has attached great importance to brand building, and has promulgated the implementation opinions of the municipal government on advancing the brand development strategy in depth, guiding the majority of enterprises to take the branding development path, and the textile and garment industry, as one of the leading industries in Suqian and one of the traditional industries, has now formed cotton spinning.

Last year, the industrial scale was over 50 billion yuan.

Many textile and garment enterprises in our city are taking advantage of this easterly wind from the government.

We should focus on policy support and talent training to create brand enterprises.

Jiang Aijuan, executive general manager of Jiangsu arrow deer wool spinning Limited by Share Ltd, said that one is the design of our products, the second is quality assurance, and the third is marketing.

We are divided into two aspects according to the characteristics of our enterprises, one is uniform fabrics, the other is uniform clothing. We focus on large enterprises, one is the consistency of quality, the second is the market products, mainly is our precise positioning, clothing is a positioning of business and leisure.

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With the increasing cost of raw materials and labor costs, there seems to be little survival and development space in the past.

Textile machinery enterprises increasingly realize that only by increasing the added value of textile products and owning their own proprietary products can they grasp the pricing power of the market.

In the 2015 China Textile Industry Federation product development award award results, Wujiang's home textile enterprises list.

In recent years, Wujiang textile enterprises have been actively pforming and upgrading under the environment of economic downturn, rising costs, weakening demand and increasing competition, actively seeking new and changing, breaking through technical barriers, forming unique product advantages, and thus rising against the market. This once again shows the deep strength and development potential of Wujiang textile industrial clusters.

In the list of enterprises, a total of 5 Wujiang textile enterprises have won the award of product development. They are Jiangsu Hua Jia Holding Group Co., Ltd., Suzhou Zhi Xiang textile research Limited by Share Ltd, Wu Jiangfuhua Weaving Co., Wujiang Deyi Fashion Fabric Co., Ltd. and Wujiang Jin Tong Textile Co., Ltd.

Among them, Wujiang Jintong textile is the "rising star" in the first time.

Jintong textile is a company specializing in research and development, production and sales of garment fabrics, mainly in women's wear silk fabrics and cold resistant leisure fabrics.

"We Jintong textile adhere to customer satisfaction as the standard, focus on the development and production of textile fabrics, and make it more and more specialized.

It is also because of our dedication and professionality that our products have been widely recognized in the domestic and foreign markets.

Zhao Qingsong, general manager of the company, told reporters that over the years, the company pursued not only quantity but also product quality control.

Thanks to the continuous innovation of the company's products, the sales volume of the company has gone up against the market this year, and the number of orders has shown a blowout in the past years.

For example, jacquard's "star product" - "triangular deduction" jacquard fabric, has brought huge profits to the company.

"Triangle deduction" is a chemical fiber product, but it has a delicate touch. It will not cause any discomfort to people after making garments.

Zhao Qingsong told reporters that this is mainly because the composite material of raw material has a special sense of velvet, which can make the fabric soft and light, and nylon low elastic yarn can make the product still have certain elasticity without adding spandex.

These two materials enable the fabric to be dyed with bright colourful and soft handle. It has good wearability and is suitable for fashion women's wear.