Levi' S Jeans May Be Undergoing The Most Dramatic Changes In History.

501 series

Perhaps the most dramatic change in history.

If you are a tannin purist, you may be very concerned about this matter: Levi s 501

Riga synthesized elastic components.

Before, they insisted on the original tannin for 143 years.

Not only is Levi's brand, but the whole jeans industry has experienced changes.

Despite the fact that jeans are selling around the world, especially in China.

But sales of jeans have been on the decline in the base and important market of jeans.

In the US and Western Europe, sales of all kinds of jeans decreased by 16% and 10% respectively.

In these countries, sales of sports and leisure wear including yoga pants are booming, and even more than jeans in the US market.

Last year, a New York Times report explained why boys no longer like to buy Jeans: young boys despise jeans for being too "print" and "formal", and prefer sports pants that are more comfortable and ready to "move" at any time.

After tight Yoga Pants occupied the streets, even those Classic Jeans Brands began to rethink and make jeans more flexible and flexible.

Levi 's launched 700 women's jeans, which is known as being able to wear yoga.

After the introduction of the strong stretch pants, Levi 's's earnings figures instantly became better, and the company's net profit rose by 71%.

Its competitor, Lee, is also calling for brand renewal, and claims to be one of the first brands to embrace elastic jeans, and also has a pair of men's jeans for elastic cultivation.

In recent years, Jeggings is the best seller in jeans.

Whether it's the high street brand like Topshop and American Eagle, or a new brand like Contour or Frame, there is a stretch of jeans.

Nearly half of the jeans on American Eagle are online Jeggings.

The selling point of Contour 360 degree is high stretch, which is known as a pair of jeans that can wear ballet.

Therefore, rather than the market share of jeans is eaten by sports and leisure brands, rather hard, the raw tannins are falling off when competing with soft and synthetic fabrics.

In order to make jeans more flexible, manufacturers add polyester fiber (also called polyester) in jeans, that is, the "Dacron" fabric, which is popular in 80s and 90s because of its elasticity.

It may seem to us that jeans are such a trivial matter, but the ubiquitous jeans start to add artificial fabrics, which is a big business for synthetic fiber companies.

The synthetic fabric of many elastic jeans account for more than 40%.

This has contributed to the growth of artificial fiber production.

Of course, the stronger strength of artificial fibers is fast fashion and sports brand.

I believe you can see the words "pure acrylic", "spandex", "polyester" or high proportion blended in the labels of clothes bought on ZARA, H&M, Nike or Under Armour.