In Recent Years, MUJI Has Made A Big Showing.

Born in Japan

In recent years, it has made a big difference.

From the beginning of the supermarket itself

To today's stores, covering 27 countries and regions such as Europe, America, East Asia, South West Asia and Oceania, as of 2015, the revenue scale exceeded 300 billion yen, and the world's top retail businesses with 758 stores.

In the end, when the retail industry was in the doldrums, sales continued to maintain considerable growth. This reporter interviewed Mr. Yamamoto Naomiyuki, managing director of MUJI Shanghai headquarters.

Defining ideas and shaping products

Market data show that China will have 500 million people in the middle class in the future, and its consumption concept is gradually awakening.

They gradually grew tired of mediocrity, poor quality, no individuality products, instead of pursuing high quality products and services.

MUJI is clearly aware of this. In this era of product kings, they use practicality as the essence to create cost-effective products; they have been positioning and adhering to the "reasonable, so cheap" concept.

At the same time, we must pay great attention to products.

Sense to ensure the continuity of brand idea and product gathering power.

While doing a good job in product quality, Yamamoto Naomiyuki revealed that MUJI will further expand the product line. "We hope to grow with customers, or to increase the age of customers, and to expand children's clothing and furniture to develop this environment, and to create an environment that enables customers to have a better life."

"We are making the following assumption: when customers are choosing products, we will be the first selected brand, and want to be such an enterprise."

As for the eventual impact on consumers, Yamamoto Naomiyuki described it to reporters.

Formerly Muji is often compared with UNIQLO, but now Mr. Yamamoto wants to compare the brand with IKEA. At present, MUJI BOOKS, MUJI YOURSELF and MUJI restaurant in China all highlight the integration and upgrading of MUJI in all aspects.

Clever marketing, mining profit singularity

Entering the world flagship store of Muji in Shanghai, Huaihailu Road, you can experience collocation advice and design guidance from home advisers while choosing goods.

"This not only allows consumers to buy from the purchase of single products, but also increases customer satisfaction, while turnover is also growing rapidly. This has been shown in the flagship store of Shanghai."

Mr. Yamamoto also revealed that not only is the flagship store able to enjoy such services, but every store in the future will be equipped with relevant professionals.

In addition to consumer upgrades, Muji is constantly making adjustments to the most sensitive prices of customers.

"We also try to reduce prices, like clothing companies, using the means of selling prices.

But this will be more tiring for customers and for us. This is mainly for those who want customers to buy back to try, because the MUJI's starting point is to go to the customer's hands at the lowest price, and has been working hard to do this.

MUJI is expected to achieve the basic parity between China and Japan in 2018.

In fact, since 2014, Muji has already made five rounds of price cuts, especially in the week after the latest new pricing campaign, sales increased by 170% compared with last year, and sales were almost two times that of last year.

It can be said that Muji is not only a brand, but also a culture.