Camel Gains Golden Wheat Award Package Marketing Award

According to the world clothing shoes and hats net, the 2016 golden wheat awards ceremony and China (Hangzhou Yuhang) International

The Marketing Summit is held in Hangzhou.

CAMEL

With the "young to wild" interactive marketing case, win the golden wheat award.

Effective marketing award.

2013-2016, the CAMEL camel has been awarded the golden wheat award of footwear category for 4 consecutive years.

Camel won 2016 golden wheat award package Marketing Award

The golden wheat award was founded in 2013. It is the first domestic e-commerce award to introduce the international award standard. It is known as the "Oscar of the electricity supplier".

As the most authoritative electricity supplier comprehensive award in China, the golden wheat awards have collected more than 1000 cases. By setting up gold, silver and bronze prizes, the excellent cases of different categories are ejected, providing authoritative and effective strategic think-tank for the electricity supplier industry and enterprises.

In 2016, CAMEL camel broke its curing mode, innovated itself, deeply excavated the entertaining and personalized needs of young consumers, and vigorously promoted the younger strategy.

Effective marketing of young people will emerge at the historic moment.

The camel joint mobile phone Taobao on the 4.21 online large-scale interactive game "camel O young to be wild", the collection of Fan Bingbing, Tong Dawei, Qian Fengquan star lineup, launched the star challenge competition, greatly increased the user's sense of participation.

For the first time, it used the leading edge interaction technology such as shake, AR technology, keyword effects, and store animation to carry out activities drainage publicity, create a national challenge atmosphere, three-dimensional display camel brand desert image of the desert, attracting the attention of young consumers.

A total of 680 thousand + people participated in the interaction, completing 8 million 480 thousand + times games, lasting three days, and the interaction rate was over 80%.

"Youth is going to be wild" star challenge.

Combined with the core activities of the above activities, the CAMEL camel has plotted the topic of "PC is dead, embracing the wireless regeneration" and "camel PC terminal 10 million traffic for 4.21 day 1 day traffic" in public relations level. The camel & amp; hand 4.21 cooperation has been predicted.

Subsequently, we continued to create suspense and launched various viral content poster to promote further dissemination of the whole activity, attracting a large number of people to participate in interaction.

The case has been integrated online on hand, portals, portal websites, vertical websites, micro-blog V, WeChat public numbers, All-Star lineup and 36 super brands. Through the mainstream media such as Southern Metropolis Daily, entities have been promoted, online and offline have been opened up, and all channels have been publicized.

A total of 300 million exposure, 130 million interaction times, a 40% increase in turnover.

The "young to be wild" case is undoubtedly the most significant mobile marketing marketing case this year.

Camels have never ceased to explore the effectiveness of marketing. After the "youth is going to be wild", this year the CAMEL camel also took the lead with the great variety of China's new songs, to cooperate in the development of derivatives.

In the hot days of today's broadcast, camels are also following the trend of the Internet, launching Qian Feng's "the most darkest live broadcast in history" and Tong Dawei's "angry ambition" and other entertaining topic stars.

Through different modes of pmission, we have achieved in-depth communication with young consumers.

With this series of marketing actions, the influence of CAMEL camel brand has been further expanded. This year, the total sales volume of double eleven is 502 million, and has won the sales champion of the whole network shoe and clothing category for 6 consecutive years, becoming the six consecutive champion.

Two dozen of them took advantage of the Guangzhou marathon, organized a grand running group to participate in the competition, and announced for the first time that the Chinese Athletics Association marathon's official customized equipment was coordinated with the big promotion to continue to win the sales champion of all men's shoes and outdoor categories.

The CAMEL camel won the golden wheat award not only for its marketing cases, but also for the camel young strategy.

In the future, CAMEL camels will continue to build "user thinking" as the core and continue to create personalized, entertaining and interactive activities to break down barriers and create better quality experience services for users.

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