Focus On The Pformation Of The Tide Fan, Dance And Create The Future.

In the past 2017, the macro environment was surging and unpredictable. Various black swans and grey rhinoceros events emerged one after another.

The youth footwear industry has gone through a new round of large-scale brand competition and baptism. Aging people gradually sell their voice, and the strong have continued to exert themselves. Many new players have also emerged rapidly, and the market environment is changing rapidly.

In such a situation, if the brand wants to keep its Evergreen Foundation, it needs leaders to keep a keen sense of smell in the market environment, and to have a precise insight into the development of the industry, and also a great challenge to the strategic planning and control ability of the enterprise's helmsman.

As the founder and promoter of the youth footwear industry, POOVE President CEO

It is believed that from the early wholesale bonus period to the monopoly pformation period and the retail reconfiguration period in 2017, the industry has gone through three iteration upgrades in the past five years: "from the traditional 4P marketing to the strong IP, the strong content, the sense of participation and the new retail era of the scenario, how to react quickly and keep pace with the times is a problem that all brands must think about and solve."

In 2017, under the strategic leadership of President Chen Jinbo CEO, wise and farsighted, POOVE saw the opportunity and followed the trend. It launched the three strategic upgrading, defined the brand positioning, deepened the product connotation and enhanced the terminal experience.

While building brand externally, internal operation is strengthened, and a young management team centered on Golden Triangle has been built to consolidate the foundation for sustainable operation of enterprises.

In 2018, in order to actively meet the new opportunities and challenges of consumption upgrading, we further promoted the upgrading of Chao fan upgrading strategy and strengthened the core competitiveness of enterprises. President Chen Jinbo CEO made a new blueprint for POOVE from four dimensions: brand, product, channel and team.

Integration of new resources, "Dancing" brand new pattern

In the era of gorgeous completion of the wind tunnel, Chao fan brand has been deeply engraved in POOVE's brand DNA.

But in the strategic plan of President Chen Jinbo CEO, POOVE's road to the tide has just set sail: "it's not called Chao fan.

In the future, POOVE's tide culture will have a very strong tolerance. We must stand on the global pattern, draw on the forward trend elements of different regions, integrate all kinds of fashion resources, and constantly mold and disseminate the unique POOVE's unique youth trend connotation, so as to truly influence the whole world trend, and let POOVE become the exclusive brand of the global youth trend.

In 2018, based on the strategic direction formulated by President Chen Jinbo CEO, under the planning and active operation of POOVE's younger generation of Golden Triangle team, POOVE will continue to join the WOD world dance competition, in the capacity of official strategic partner, to deduce the exclusive trend in the world's top fashion stage.

In the 2019 fashion week in Shanghai, it displayed the brand style and continued to use the platform influence of CCTV to export the brand potential energy.

I believe that this series of "big moves" will make POOVE's unique culture of Chao fan more popular among the people.

Interpretation of new trends, new products

"No matter how the times change, products are always the soul of an enterprise."

Chen Jinbo, President of CEO, pointed out that the development of technology and the change of consumption patterns make the original products and brands face the risk of being eliminated.

But for an enterprise, it is not a bad thing.

"We are also aware of the constant changes in the market in order to promote the continuous innovation, iteration and upgrading of products."

For teenagers

Continuous innovation and in-depth interpretation will still be the main theme of POOVE's forward march.

In 2018, POOVE will comply with the development trend of the net red explosion era, establish a product quick response mechanism, integrate product research and development advantages and supply chain resources, create 4D all-around running shoes, and create a new WOD theme dance with the fashion designer, Ding Ning, China's top ten designer.

Under the control of President Chen Jinbo CEO strategy, POOVE Golden Triangle's R & D, operation and marketing team will continue to follow the ingenuity to present a more exciting lifestyle for young people, meet the youth fashion experience and let the product force continue to be proud of the world.

Innovation channel change drives terminal development

In 2017, POOVE's "Star Store Building Plan" was steadily advancing, and it had a strong response in the market.

"In the new year, POOVE terminal channel construction will also open up a new chapter."

President Chen Jinbo CEO has a clear plan for the development of terminal channels. "From the popularity of star stores in China, we can see that the fifth generation terminal image is the best display window for POOVE's brand culture and products, and it also brings unprecedented shopping experience to consumers."

"Next, we will continue to promote the further in-depth layout of the fifth generation terminal image, so that the national distributors and retailers partners can continue to cooperate with POOVE and win the future together."

On the one hand, POOVE will continue to promote the Star Store building plan, and take full advantage of the hot trend and benchmarking role of the star store. It encourages and supports regional distributors to set up direct stores in the provincial capital city and prefecture level city's one or two key business circles and large shopping centers, and set up direct stores based on the standards of star stores, forming complementary advantages of Direct stores and franchisees. On the other hand, it is more targeted in assisting the various regions to improve and enhance the channel structure.

On the basis of the fifth generation terminal image, the flagship store image was developed for large shopping centers, and the image of discount stores was developed for the development needs of regional cities and stores. It formed three different retail formats, namely flagship stores, image stores and discount stores, so as to enrich the level of terminal channels and maintain a strong voice in the market.

Deepening Golden Triangle team's function and opening up new future

"The POOVE team of the younger generation of Golden Triangle has an international vision, systematic professional philosophy, rich operation management experience and innovative product R & D awareness. It is a team with strong comprehensive ability and capable of grinding and testing."

In 2018, President Chen Jinbo CEO also placed higher expectations on the Golden Triangle team. "As the successor of the enterprise in the future, POOVE has set an outstanding benchmark for the two generation of collectives. I believe the Golden Triangle team has great potential and creativity."

In the future enterprise operation system, President Chen Jinbo CEO, as the core soul of the enterprise, will further stimulate the leading role of the Golden Triangle team, clarify the functional framework, and let the members of the Golden Triangle team perform their duties and do their best. They will not forget their original minds, face the changeable macro market environment and the new retail formats, and intensify their efforts to create a brilliant new future for POOVE.