2018 Guangdong Fashion Wednesday Reinvent Tradition

In this year's closing show, Kim will bring three series of cowboy yarn series featuring "breaking the cocoon into butterflies".

Last night, the "2018 Guangdong Fashion Week Spring" gorgeous hit the first shot of this year's Guangzhou fashion event -- on the night of the Pearl River's surface, reflecting the lights from the Canton Tower and the Guangzhou street LED; the Sino Korean friendship building, the big coffee designers from Guangzhou jointly opened the curtain and appeared in a big way: the city declared the "hail of dreams" train again with the three interlaced ways of "sea, land and air" full of ritual.

It is reported that this year's fashion week highlights the new upsurge in the fashion culture of Guangdong Bay and Macao, leading to the integration of resources in Guangdong, Hong Kong and Macau.

Guangzhou, the world's most authoritative city of the world's GaWC, as the world's first tier city, has played a super stage. It is also encouraging the power of original design to glow and shine when it is in line with the international standards.

New trend of collision

Non heritage will become the new favorite of Guangzhou fashion

The opening ceremony last night is like a fashion space built by dreams and technology.

Once the straight line shape is changed, the three sides of the oval stretches are made of very simple glass fiber reinforced plastics. Designers, guests of the tide and red net men are all packed.

In the light of the night, the blue and blue staggered stage lamps ignited the brilliant axis show.

It is understood that in this fashion week, apart from 110 outstanding overseas brands and designers directly involved in the release, the SHOWROOM and fantasies on the periphery were also popular among young fashion circles in Guangzhou, enjoying the visual feast of Guangdong's strongest fashion design force.

It is understood that this year's fashion week's biggest innovation is the beautiful new cross border fusion.

Among them, the multiple crossover is mainly manifested in two places, one is to create a cultural feast of two yuan, break the walls of the sub culture and bring the clothing industry into a wider field of development, and two is to lead the new trend of intangible heritage, carry forward and inherit excellent national arts and crafts.

It is understood that intangible cultural heritage is the focus and main promotion project of the Guangdong Fashion Week Organizing Committee. That is to say, non heritage will become the new favorite of Guangzhou fashion fashion. This ancient tradition and the new era of "mixed blood" will become an international business card, which will display and retain the valuable legacy design and clothing.

In view of the new and diverse cross-border in 2018, designer Zhao Huizhou believes that the future trend of fashion will be the integration of the various styles of the world that break the region. The breakout of this integration requires designers to have high cultural sedimentation and pformation ability.

"Intangible heritage" can be seen as a new breakthrough for Chinese design forces.

Dialogue Designer: the old technology becomes fashionable.

After ending the Milan fashion week's trip, Zhao Huizhou (the top 10 Chinese fashion designers and the director of Asian Fashion Federation) went directly to Guangzhou's closing ceremony as a "non heritage Promotion Ambassador".

Zhao Huizhou said in an interview that this is her first time in Guangdong fashion week. "Most of the previous non heritage remains on top of protection, but now it is concerned that the intangible cultural heritage will become more modern and more modern, including fabric development, color development, and version creation."

This year, Zhao Huizhou will bring three sets of her works.

"These retro colored colors are extracted from the Dunhuang frescoes, and we keep the advanced grayscale in the saturated colors." Zhao Huizhou said, "the innovation of the intangible cultural heritage can be integrated with the times. For example, the texture is more focused on getting the best skin feeling between the impermeable and impermeable, and it can also be combined with the current profile, casual pajamas or OverSize."

Kim, the top ten fashion designer in China.

It is reported that this year in the closing show, Kim will bring three sets of theme "break the cocoon into butterflies" cowboy Xiangyun series debut.

"This series is a cowboy series that is more in line with the younger generation's aesthetic taste, and also a breakthrough in dyeing and printing technology of Xiangyun yarn as a fabric."

Kim said.

Jin believes that the international dress language should have a clear style of oriental aesthetics, and Xiangyun gauze is an important chip for Guangzhou designers to stage.

"Bold attempt to integrate the ancient" non heritage "and popular elements skillfully, I think it is the key for future fashion to integrate into the international arena.

In the closing show, Kim Yu used a lot of international fashion elements, such as hand embroidery, nail bead printing, and so on to make the traditional silk fabric more exquisite.

New retail ideas

"Flash concept" to create fashion IP

Seeking innovative ways of operation is always the focus of Guangdong fashion week. The guidance of consumption is an important means for the apparel industry to achieve market economy and business development.

During this year's fashion week, the fashion and creative marketing mode of "flash shop" is introduced. Combining with the new formats of retail stores, the designer's clothing products are sold in a limited price at a specific promotional price in the key clothing professional market and fashion week periphery square. The costumes are selected as the pilot to create the flash Shopping Festival IP.

In this environment, the upgrading of science and technology becomes a rigid demand, because the concept of "flash" can be extended if breadth and depth, so as to create a flow of money and then link up online and offline. At the same time, the mainstream media, Internet red, entertainers, and electronic business platform are combined to focus on traffic. This is the key to new technology, that is to say, made in Internet, the key to upgrading our technology needs to be settled in fast fashion.

Chen Fangming, the founder of fashion Silicon Valley, said in an interview that "clothing is a light industry, and the existence of the Internet has made clothing more intensive design needs. This has led to the need for intelligent big data to help get through this interaction point and make products faster from design to retail."

Guangzhou has always had the geographical and historical advantages of the complete industrial chain of fabrics and accessories, and the package capacity of various cultures has made the promotion of this technology upgrade more smoothly.

As a platform for providing comprehensive information services in the clothing industry, the fashionable Silicon Valley takes a leading edge in intelligent data. Chen Fang Ming believes that technology will become one of the newest carriers of the traditional economy. "This city of Guangzhou has a great capacity to accommodate both culture and market. This makes technology grow faster and easier, and I think this is also an important reason for designers to grow up quickly."

International connection

Cross border trade and capital integration help original creation

With the expansion of the export scale of garment industry in China, the garment industry has gradually shifted from "world factory" and "made in China" to "Chinese design".

This year, Guangdong fashion week first presented two new cards, namely "cross border trade integration" and "clothing industry capital integration", helping to shift the "China design" to the "original Chinese design" road, paying more attention to and emphasizing the original strength of design power.

On the one hand, Guangdong fashion week combines B2C express to build an international apparel trade platform, and sets up excellent Chinese designer brands and strength enterprises to hold Alibaba global express and Guangdong clothing association cross border supply chain branch 2018 spring and summer FASHION new global conference; on the other hand, Guangdong fashion week and B2B public clothing Alliance develop together to build an Internet integration service platform for China's apparel industry, and open up various industrial chain links such as clothing raw material procurement, design, production and sales, so as to enhance the concentration of industrial efficiency and industrial resources, and truly promote the pformation and upgrading of traditional garment industry and the structural reform of supply side.

T-STAGE:

Integrating design with life style

T-STAGE, also known as "designer incubator", is a platform based ecological environment. It actively endorsed outstanding designers and set up a platform for its influence in the fashion industry and the recognition of consumers.

According to the introduction, as of 2018, the platform has introduced more than 100 original designers.

In an interview, Zhu Ziling, founder, said: "as an international platform for building Chinese original designers' integrated space and new retail full function, T-STAGE has innovating this year for the first time in the field of cross-border cooperation with the city. Its significance lies in taking culture as a window to make the overall output for designer brand."

It is reported that City Way is a fashionable buyer shop in Guangzhou Liuhua Exhibition Center. Zhu Ziling believes that the cross-border is expected to enable the T-STAGE platform with its own international attributes to get a humanistic endorsement full of historical details.

"T-STAGE can get a new way of life's cultural output through this cross boundary, which will be a brand new mode for designers, designers, brands and online and offline stores on the platform."

Zhu Ziling told reporters that starting from May this year, T-STAGE will lead the platform designer brand to international with its own internationalized background. Maybe the brand we saw in Fashion Week this year will appear in New York or Milan in the future.