Shanshan Brand H-Share Listing Approved By The SFC Last Year, Revenue Of 798 Million Yuan

The Shanshan stock company's "Shanshan brand" H-share listing is approved by the securities and Futures Commission. It will issue no more than 42 million 857 thousand shares of overseas listed foreign shares, with a face value of 1 yuan per share.

Shanshan brand's revenue reached 798 million in 2017.

In May 9th, the Ningbo Shanshan Limited by Share Ltd (hereinafter referred to as "Shanshan stock") issued a notice that its subsidiary company Shanshan brand operation Limited by Share Ltd (hereinafter referred to as "Shanshan brand") received the approval of the China Securities Regulatory Commission today, and approved its issuance not exceeding 42 million 857 thousand shares of overseas listed foreign shares, with a face value of 1 yuan per share, all of which are ordinary shares.

After the completion of this issue, the brand of Shanshan can be listed on the main board of The Stock Exchange of HongKong Limited.

The announcement shows that the listing of foreign stock issued by Shanshan brand is still required by The Stock Exchange of HongKong Limited's final approval.

According to the inspection, in March 13th, the prospectus of the Shanshan brand appeared on the official website of the Hongkong stock exchange. This also meant that the Shanshan Group intends to package the garment garment business as a whole and go public in Hong Kong.

After nearly 2 months of deliberation, the listing of Shanshan brand to Hong Kong has finally made substantial progress.

According to public information, the brand of Shanshan has four menswear brands, including two core brands FIRS, SHANSHAN, and two international brands MARCO AZZALI and LUBIAM.

Among them, FIRS is a business dress brand that focuses on mature men, while SHANSHAN is a casual fashion brand for young men.

It is understood that in the past 2015-2017 years, sales of FIRS brand products accounted for 82.3%, 77.9% and 62% of the total, respectively. SHANSHAN accounted for 0.3%, 9.1% and 29.4% respectively.

It can be seen that although FIRS occupies an important position at present, SHANSHAN has shown the trend of coming from behind.

In other words, in view of the decline in sales performance of MARCO AZZALI and LUBIAM brand products, in order to focus on the development of two core brands (FIRS and SHANSHAN), Shanshan brand and independent third party have discussed the acquisition of MARCO AZZALI business. After reaching the intention of pfer, they signed the relevant equity pfer agreement and completed the pfer of shares after the deadline.

Meanwhile, Shanshan brand is also looking for suitable buyers to acquire LUBIAM business.

It is understood that Shanshan brand parent company Shanshan stock was founded by Zheng Yonggang in 1989, when the main business for business men's clothing, in 1996 successfully listed.

In 1999, Shanshan stock company began to diversify its development process.

The implementation of the "multi brand and internationalization" strategy and diversified expansion of the garment industry began in the same year. In the same year, Shanshan Group entered into new energy and new materials industries. In the process of diversification, Shanshan stock company also completed the pition from clothing to new energy.

In 2016, Shanshan Group reorganized its business and divestied its apparel business from listed companies.

According to the relevant data, from 2015 to 2017, the income of Shanshan brand increased steadily, which was 526 million, 592 million and 798 million respectively, but the opposite trend of profit was 56 million, 34 million and 37 million respectively.

As of December 31, 2017, there were 1052 retail outlets in Shanshan brand owned by distributors, direct outlets and franchisees.