Yan Ju Housing Opens Up Investment And Online Precision Drainage For Franchisees.
As a light brand chain with its Internet gene.
Yan Ju house is committed to building a new development platform for "beauty industry + Internet".
In terms of drainage, it breaks the single choice of channels in traditional beauty industry, introduces a new ecological extension system, and achieves the maximization of traffic to stores.
Yan Ju house realizes the mutual pformation of traffic through online and offline double store integration and double regulation operation, and finally forms the precipitation, pformation and member fission of the flow. In addition, Yan Ju house also uses the whole network content marketing drainage method, through informal marketing in micro-blog media, the major community platforms, WeChat self media and major forums, triggering the user interaction, mining the large number of potential customers, and finally realizing the drainage to the offline stores.
Yan Ju house focuses on the layout of the US group, public comment, more beautiful, new oxygen and other online platforms, to do accurate online drainage for franchisees.
Many single stores do online platforms, but they will not operate. They will simply send pictures and projects to shop pages instead of doing search optimization, ranking slowly, and slow shops will become online zombies.
Usually a good online shop requires at least 3 full-time online operators.
One design, one copy, and one promotion.
We should also understand the rules and gameplay of online platforms at all times.
Yan Ju house has a strong online diversion team. The team leader has instructed more than 200 beauty salons to do online operation, and has accumulated rich experience.
The online operation Department's KPI is a monthly diversion of 80-100 people to a single store, with an average of 3 new customers entering the store every day.
In terms of conversion rate of 30%, stores will have at least 30 members a month, with nearly 100 members in 3 months, and 200 members in a new store in half a year.
It can be said that joining the Yan Ju house will not worry about no guests.
Even if the store is in an apartment building, it doesn't matter how high the floor is. Guests can automatically find the store through the online drainage channel of the US group and the public comment.
Yan Ju house currently has 5 direct outlets in Beijing headquarters. The average monthly revenue of each store is 200 thousand +. It is the passenger flow brought by online drainage that keeps the single store proceeds steadily.
On the line of drainage, Yan Ju house has also achieved impressive results in the industry.
Among them, Yan Ju House San Xi shop on the public comment on the line only 25 days, in Haidian District, Beijing, more than 600 beauty salon won a hot shop, a good performance.
On line thirtieth days, and become the Haidian District beauty category comment list first.
After that, the online drainage of Yan Ju House San Xi shop was over 100 people. It is precisely because of the early accumulation of online acclaim that there is a steady stream of talents coming into the store.
Yan Ju's online diversion operation does not require the franchisee to do its own work. It does not need to write its own copy.
Franchised stores only need to serve new customers to improve the conversion rate.
Yan Ju house also has a content operation team, which is responsible for online content search layout.
Yan Ju house will publish content to users of C terminal to WeChat, micro-blog, micro-blog and other forum, from media, short video platform, etc., and maintain content at any time.
Therefore, Yan Ju house is fighting side by side with franchisees, giving the franchisees the most solid support.
In 2017, Yan Ju house took the lead in the national exclusive advantage project, ozone Jing Yan, in the serious predicament of traditional American industry homogenization.
In 2018, Yan Ju house launched the rapid expansion of franchise chain, the whole store standardized output.
In 2019, the goal of Yan Ju house is 100 City stores. Its entrepreneurship, opening up, standardized guidance and precise drainage will help every dream franchisee succeed quickly.
Yan Ju house service hotline: 400-188-720
Yan Ju Wu: www.yanjuwu.com
Yan Ju Wu WeChat public: Yan Ju house
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