Strategic Cooperation Between Taiping Bird And Bailian Group Opens A New Chapter In KA Strategy

In January 25th, the Pacific bird group and the Shanghai Bailian Group Limited by Share Ltd signed and reached a strategic agreement. The whole brand of Taiping bird group launched a comprehensive cooperation with the Bailian Group's office of the ole group on the innovation of the compound mode of "single store and collection store", the joint exploration of new retail stores, the creation of new consumption scenarios, and the creation of a new dialogue context with the new generation of consumers.

In recent years, shopping centers, which combine all kinds of brand shopping and eating, drinking and playing together, have gradually become the offline consuming places for young people.

Taiping bird has also upgraded the layout shopping center and outlets to become an important part of the "KA strategy".

Just released the "2018 China Oteri J annual sales TOP20", the elder brother Bailian otles square exclusive 3 seats, Bailian eltas Shanghai Qingpu shop ranked 4 billion 775 million with the pride of the performance of 4 billion 775 million yuan; in the next few years, Bailian ole will open the national layout, plus the fast Plaza landing.

Strategic cooperation with Bailian Group, through the new retail synergy upgrade, PEACEBIRD+ trend consumer platform to create, for consumers to bring a new experience of the retail scene.

At the end of September 2018, Taiping bird assembled four brands of PEACEBIRD WOMEN Taiping bird dress, PEACEBIRD MEN Taiping bird Menswear, MATERIAL GIRL, MiniPeace Taiping bird children's clothing, the first Oteri J flagship store with an area of 1600 flat, C appeared in Changsha Bailian austles, to meet consumer segmentation needs and provide the ultimate consumer experience;

It is reported that second PEACEBIRD ole flagship stores (including PEACEBIRD WOMEN Taiping bird dress, PEACEBIRD MEN Taiping bird men's clothing and MiniPeace Taiping bird's wear three brands) will be officially opened in Ji'nan high tech baotex outlets in January 26th.