96 Hour Magic Hour Of High-Tech Mask

From the dissolution of the team to the order to start "burst warehouse", Shi Fang experienced 96 hours of magic moment.

Shi Fang is a small mask maker. This is a self washable mask for filter development. Shi Fang's third party test report shows that the mask achieves the new national standard GB/T32610-2016 A-level protection effect, better than N95.

The core technology of the mask comes from the "polymer melt differential electrospinning nanofiber filtration technology" developed by a university. This technology simply means that the production process does not require chemical solvents to be green and environmental protection. After making masks, the material is nano grade fiber, which can filter extremely fine particles and viruses and wash repeatedly. But the market response is bleak. "You can't give away people, you can't see hope."

After a continuous loss of about 7000000, Shi Fang decided to dismiss the team, and one did not stay. The decision was made in connection with the Spring Festival approaching in 2020. She wanted to take a rest first.

The outbreak has changed everything. 4 days later, the online platform burst suddenly, and orders poured in. With orders, there is still trouble, express fees soaring, malicious rights are let Shi Fang exhausted. Her choice is to suspend the online market, turn to big customers, and solve the problem of Shi Fang sales by taking key customers under the state owned enterprises.

The inventory is basically cleared, but the losses remain the same. But at this very time of epidemic stalemate, this highly effective respirator can be faced with many opportunities.

But Shi Fang is faced with multiple choice questions, high human resources, channels, and scientific research costs. In the 5 hours of talks with the twenty-first Century economic report reporters, Shi Fang was sensible and excited. She was close to bankruptcy and caught up again. She was an entrepreneur and a mother of 4 children. She had career ambition and all the confusion of middle-aged women. "I can't match my ability," she emphasized several times. But she also expressed confidence in her ability to do business many times. To some extent, the mask that burns money for four years is like a dream she can't finish.

Will she continue to persist?

A mask production line. Xinhua News Agency

48 hours to play the order

In January 16th, Shi Fang disbanded all the teams. "Maybe I have a problem in my direction, maybe there is a problem with the ownership of my team. Now I have to stop and clean the house." She said.

In January 20th, at the moment before the online explosion, Shi Fang also sold masks in Peking Union Medical College Hospital, hoping to open a Concordia unattended container channel, which was a complete rebuke. "During the epidemic, this thing stopped."

At 5 p.m., the mobile phone bundled with the account of the electricity supplier began to ring, and on the second day, the order was over ten thousand. At this time, Shi Fang decided to recall the employees who had left. "Even if you sell more than 1 million, you will make money. You will have to go after finishing the" stolen goods ". Shi Fang emphasized to former employees.

On the 21 day, he came to his office and suddenly became aware of the fact that Shi Fang, who was the boss, was completely out of business after he left the staff. So she had to start from scratch. Call Jingdong, Shun Feng courier, learn the most basic form, after 48 hours must be shipped.

At this time, there were only 3 people in her hand, including herself and two graduate students. They had to pack up after they finished, and they pressed the goods out. With the shortage of manpower and efforts, Shi Fang gathered eight or nine people together. The time lasted until 7 o'clock at 7 o'clock in the second day. At that time, a total of 2600 orders were made, and 9000 orders were still missing. The number of orders continued to grow. The long depression was released, and in the excitement, all the pack mates collapsed.

"48 hours did not go to bed, hit more than 10000 single, and nearly fast tens of thousands of single did not fight, and the risk of infection is still." Shi Fang recalled afterwards.

In the end, she turned off the online channel in principle on the evening of 22, which is an impulse to sell and not sell. "Wandering in and off, but the manpower is not enough, and many people are going home to celebrate the new year."

At 5:28 on the morning of 23, Shi Fang returned to the company's downstairs. She had asked her staff to arrive at 6 o'clock, but it was all dark. Gradually some people came, the doctoral and business partners of the R & D center were close to ten thousand stocks per day, and the process needs to be reorganized. The second day is the thirty year of the lunar new year. The last flight of the express air cargo company is finished at 9:40 PM and at 7 o'clock. The next cargo plane is the third year of the new year. The consequence of the delay is that the customer returns, not only has the deficit increased, but also has to pay a heavy price. This is the last window period.

Luckily, at 9 a.m., 46 people were recruited, many of whom were relatives at home. They asked for no cold and clean. The cost was more than 800 yuan per capita daily cost.

Everything is accelerating. After modularized management, at 11 noon, Jingdong has made more than 7600 orders, and at 4 o'clock p.m., the goods were finally distributed at all times - three days from the receipt of the first single call.

Four years in stock

Shi Fang, who hadn't sold anything in the past few years, was still too happy to come up with the after-sale problem, especially the "professional dummy".

In January 22nd, a complaint was made on the electronic business platform. The small mask was not up to the standard and required three times the compensation. The logistics information showed that the mask had not yet come out of Beijing city. The user ordered 100 masks.

Shi Fang of Hunan was not convinced, so he went straight to Tianjin on the second afternoon. "We are the top masks in the world. We will not sell fake products. Whatever you want, I will give you nothing but not."

In the end, she did not see the complainant, but she met the grass roots officials. The trade and Industry Bureau and the development and Reform Commission have all become "complainants" complaints platforms.

After the relevant person in charge of the industry and Commerce Bureau came to Shi Fang company, she was not in a hurry. Ask the guest to bring the mask experience, which is said to feel good. "We introduced the principles of technology to the leaders. He heard that in the past four years, he was in a mess and happy." Shi Fang said. This "fake" is the past.

It is worth noting that the price of masks is really high and far exceeds that of general masks. Shi Fang revealed that the average respirator was 29 yuan -65 yuan each, and the top silk mask was 199 yuan. "This is the price after the price cuts." To a certain extent, high prices did affect the early sales of small masks and the "professional dummy".

Shi Fang, once again, is suffering from cold water. She found that the goods sold for more than 400 yuan, less than about 2800000 yuan, in addition to pay about 400000 of the logistics costs, which has not yet been calculated as taxes and fees.

Logistics is also rising at a frenzied price. "8 yuan, 10 yuan, each one competing to raise the price, the customer is impromptu to photograph, sends the goods, if two hours later retreats, the goods sent out must also pay money, if the goods send to the consumer hand back, also must pay. If there is a single return and a single return, we will have to pay 60 yuan for the freight. I paid about 400000 yuan for a delivery. It's not easy to do. " Shi Fang sighed.

In addition, online customer demand is various, and it is not polite. Customer service is under tremendous psychological pressure. "A customer called to thank us. We all cried." Shi Fang never forgot this rare tender moment.

Under the double pressure of spirit and economy, Shi Fang decided to abandon the channel of e-commerce and close shop. Things turned out to be a turning point. In the new year's day, some people from state-owned enterprises found stone Fang to buy masks, but there was an account period to return money after work. Shi Fang agreed.

Later, the system of the state owned enterprise came forth in a row. Even Shi Fang began to take the initiative to cut the bill. "There are 800 units. I gave them 200 for the first time, and ten thousand for the other, and only one thousand for the first time." She said.

A succession of orders under the line soon cleared up the stock of Shi Fang. In the past few days, a total of 150 thousand sold, basically flat under the line. In the past four years, accumulated inventory has been running out.

Better news is behind. Many government departments were interested in small masks, and she stepped on the draught.

Way out

But at this moment, Shi Fang is very calm. The way out and the retreat are being forked.

In 2016, in the double boom, Shi Fang entered a graduate entrepreneurship team in a university. She took a look at the commercial potential behind the melt differential electrospinning. In her view, air filtration, blood filtration, water filtration, oil filtration and so on, this is a 100 billion or even trillion yuan market. "The greater demand is to be a chemical defense Park in China." Shi Fang said. Since then, Shi Fang has been doing business for many years in the medical circulation field, which makes her relatively confident in the cash flow.

But doing business is much more difficult than imagining. One of the problems of students' entrepreneurship is that they do not understand the market, everyone has their own ideas, and they need money and time to sort out the company structure. This process missed the golden age of e-commerce.

Moreover, it is a high cost of foundation. Buying equipment, recruiting manpower and venues are expensive users. Hundreds of thousands of people went out in a month. Continuous production, Limited sales and a vicious circle of cost accumulation.

In addition, the cost of skilled personnel has skyrocketed in the double wave. "A team that feels good must have millions of annual salary." Shi Fang revealed.

Channel cost is also increasing rapidly in the near future. The cost of electricity providers is much higher than that of offline. Like an electronic business platform, it will cost 500 thousand yuan to go back to the store every month, and spend millions to find the operation team, make a web page randomly, take a picture and get about 100000, and all kinds of other expenses. The electricity supplier is a Pyramid principle. If we want to arrive at the tip of the tower, how can you do it? Either it is a strong brand, or it depends on people to make the so-called brush list. The cost of rent under the line is also very high. It's hard. " She said.

Scientific research investment is also a bottomless pit. Melt differential electrospinning technology is more like a framework for fiber treatment, but subdivision into the mask requires continuous fine tuning, two development and continuous excavation of scene parameters. Shi Fang admits that the cost of mask can not be greatly reduced by parameter limits. "Every progress is bought out of time and money."

The technology is widely divergent in the industry. Many masks manufacturers from different regions of the country told the twenty-first Century business news reporter that little is known about melt differential electrospinning technology. "I have heard that high-tech products are too expensive for landing and limited in market." A mask manufacturer in Yunnan said.

Various factors, like a whirlpool, engulfed Shi Fang's cash flow. "My strength and ability do not match the current situation, either in terms of my capital and financial resources, including my own ability (non Chemistry). It is also necessary to seek support from all sides, such as the electricity supplier channel. In fact, it is not so important. The key is that the fundamentals of the enterprise are not enough. Our team, including my own ability, has not yet been able to go beyond the ability, which is a good thing, or still not match, so next need to be summed up again. " She reflected.

Inner contradictions still exist. "I am not willing to be willing to try, but I am also the mother of four children, each child in the crucial period of growth, is also the backbone of the family. I can do this before I am 30 years old. Now I am more than 40 years old. If I can do this, I must be calm and calm. If the industry is done, I can even leave. " Shi Fang's words are still contradictory.