Concern: In Order To Build A More Efficient E-Commerce Tool, Micro-Blog Shop Is Officially Launched.

Recently, micro-blog has fully upgraded the function of e-commerce products, and officially launched the micro-blog store. Micro-blog store provides a complete set of shop management services for users, which mainly includes functions of adding and managing commodities, core business data services, and promoting information settings. After opening a micro-blog store, users can not only systematically manage and display shops, but also unlock many exclusive rights such as motivation, shop allowance and incentive scheme.

　 Provide one-stop shop management services.

Compared with other products, micro-blog shop's entry threshold and commodity distribution process are simpler and quicker. Users enter micro-blog client, click on personal page fans service, you can find micro-blog store application entry. After verification and face recognition of mobile phone users, users can quickly enter and enter without checking. The users who have settled in micro-blog's e-commerce service platform are by default opening micro-blog stores, without duplication, and overseas users click on the bottom of the page to guide the basic information. After the application is successful, users' personal pages will be added to micro-blog store quick entry.

Micro-blog store provides many functions. Among them, the "optional commodities" for the addition and management of goods, not only supports the duplication of goods links to small shops, but also can be directly selected from the "selection center" to add goods to small shops. Currently, the supporting business platform includes Taobao, Jingdong, and praise. This kind of cooperation based on the electricity supplier Ping Tai has solved the problem of users' supply well. When users add products to micro-blog store, they can share their products to micro-blog at any time. Fans and other users can click to view and purchase goods in the information flow, and enter the relevant account home page to enter their store to view more abundant products. Through the "basic tools" function, users can check the core business data at any time, bind and modify PID and promote information settings.

　 Launched a number of e-commerce support policies

Micro-blog also announced the launch of a series of e-commerce support policies, including e-commerce content incentive plan, shop shopping allowance, return commission incentive plan, exclusive operation docking, online business school, exclusive live rights and interests.

The policy of electronic commerce content incentive plan, shop exclusive shopping allowance, and refinancing incentive plan has not only stimulated the enthusiasm of businessmen, but also the preferential consumers will produce sticky consumption to the platform and form a good circulation mechanism. Exclusive operation docking, online business school and other supporting policies, to help users quickly understand the functions of micro-blog stores, and provide operational guidance while carrying goods.

In the era of 5G, "live + electric business" has become a new outlet. Micro-blog shop will fully support the live broadcast of e-commerce. The platform will provide zero threshold for fast opening of live goods with permission, free training to enhance the carrying capacity of goods, and give priority to participating in the exclusive rights of live special events. It is worth mentioning that, relying on micro-blog's special social media attributes, the public domain and private domain traffic will be combined to give the anchor billions of traffic skew electricity providers live streaming, helping offline stores to online sales transformation.

Promote the continuous improvement of electricity supplier ecology

After many years of deep ploughing, micro-blog has established a unique "fan - user - cash in cash" fan economy mode, which offers diversified options such as advertising endorsement, e-commerce, subscription subscriptions and so on. Among them, the electricity supplier is the most important way of realisation of micro-blog content authors. The proportion of electricity providers released by large V users reaches 30%.

CNNIC's forty-third statistical report on China's Internet development indicates that the active content producers on social platforms, with the help of platform realizable tools, are also improving their commercialization capabilities. Social media, represented by micro-blog, has become the most popular operation platform for most Internet Celebrities through its fission style of communication and the ability of fans to precipitate.

With the launch of micro-blog store, micro-blog has further strengthened the consumer scenario of "social interaction + electricity supplier + live broadcast", which has provided a great deal of efficiency for users to realize their business. A series of e-commerce support strategy and landing of new products will also promote the continuous improvement of micro-blog's electricity supplier ecosystem.