VOLCOM'S First Store In The Mixc, Hangzhou

Recently, the first VOLCOM store in the Mixc, Hangzhou, is open for trial operation. Volcom is a brand of skateboards and surfing costumes in the US, involving skateboards, paintings, art, music, films, sports stars and costumes.

As a brand embodying modern lifestyle, it focuses on the creative spirit of youth culture. The purpose of the company is to liberate, innovate and experiment, and strive to subvert tradition.

The goal of Volcom is to share the love of art with fashion art, including music, film, skateboarding, surfing, skiing and motocross competitions, and focus on supporting athletes, artists and musicians.

It is worth noting that VOLCOM X and BE @ RBRICK one hundred percent joint limited dolls are on sale today at the first VOLCOM entity store in the Mixc, Hangzhou.

The first collaboration between the two is the combination of the "Mag vibes" design, the use of magnetic images of water and waves, and the symbolic design of VOLCOM, with the words "Ture to this" inscribed on the bottom of the right foot.

Tide cards are more and more popular among consumers, and shopping centers also see this opportunity. For example, the introduction of Heron Preston in Hangzhou Tower, the introduction of Korean brand GRAPHISTE MANG in Hangzhou, and the introduction of Roaringwild in Shanghai One ITC. All of these have brought traffic bonus to the shopping mall.