"Black Hole" Of Medicine And Beauty

Recently, the black cat complaint platform received a consumer complaint. The consumer went to a clinic to do the thin leg beauty project. Originally, he only wanted to play 200 units, but he was told to play at least 300 units. She wanted to see the dispensing process, but the aesthetic designer's eyes twinkled, looking for various reasons not to see. As a result, her legs were badly dented after the injection, out of proportion to her figure. Follow up disputes require refund, the clinic is slow to drug effect, depression is just a small problem and other excuses to prevaricate.

It's not safe to go abroad. "I spent 50000 yuan on rhinoplasty in Korea. The attitude of the staff in the hospital before the operation was very good, and they would not ask any questions after the operation. Now my nose is more and more crooked. I have tried many times to find a solution, and the hospital refused to refund the money. It is hopeless. " A plastic failure of the lady reluctantly said.

On August 14, Gao Military Commission, the person in charge of the black cat complaint platform, told the 21st century economic report that there were more than 7400 medical and American complaints a year, involving more than 200 businesses. According to the statistics of the former Chinese Consumer Association, there are nearly 20000 cosmetic cases in China every year, 90% - 95% of which are caused by "black medical beauty".

Medical and aesthetic chaos

On August 12, the general administrative law enforcement team of Chongqing Health Supervision sent six inspection teams to start law enforcement inspection on 22 medical beauty institutions in Chongqing. On the first day of the examination, the inspection team found more than 40 problem clues. Some medical beauty institutions carried out cosmetic projects in dermatology department beyond the scope of diagnosis and treatment subjects, used people who did not obtain prescription rights to prescribe, incomplete medical record data, doctors did not change the main practicing organization, the prescription signature was not signed by pharmacist, the doctor's signature on the hospital medical record was not standardized, and the use of anesthesia was not obtained There are some problems, such as the personnel who have the right to prescribe narcotic drugs, the attending physician has not been put on record, the information publicity of medical personnel is not complete, and the practice license of medical institutions is not verified on schedule.

The situation in Chongqing is only the tip of the iceberg. According to the white paper on insight into China's medical beauty industry in 2020 (hereinafter referred to as the white paper), in 2019, there are about 13000 institutions with medical beauty qualification in China, while the number of illegal medical beauty shops exceeds 80000, and only 14% of the industry is legal medical and aesthetic institutions. In the United States, 15% of the medical institutions are beyond the legal scope.

This makes some medical accidents occur frequently, and consumers have no way to complain. Lai Zhen, a senior analyst at iResearch, pointed out that while the medical and aesthetic industry is booming, it has also spawned a lot of industry chaos, which has troubled the public's consumption decisions. According to Gao, 112 medical and American businesses have settled in the black cat complaint platform, with a total of 1980 complaints. The problems mainly focus on four aspects: false publicity, plastic failure, unable to refund, bundled loans, complaint resolution rate of 40%.

The phenomenon that institutions operate beyond the scope of illegal projects and unlicensed institutions operate offline repeatedly, which not only damages the reputation of the industry, but also threatens the life safety of consumers in serious cases. According to the white paper, most of the accidents in China's medical beauty industry occur in the black medicine and beauty institutions, with an average annual death toll of about 100000 people. Moreover, most consumers have no way to complain and report, which makes it more difficult to protect their rights.

It is difficult to distinguish the true from the false. At the same time, consumers also lack the correct cognition of medical and aesthetic knowledge. According to the white paper, only 39.1% of users have correct cognition of light medical beauty items, and 60.9% of users mistakenly regard surgical items such as liposuction, breast augmentation and buttock augmentation, facial plastic surgery and hair transplantation as light medical beauty.

Consumers often do not know the difference between life beauty and medical beauty, often do not understand that medical beauty projects should go to the regular medical and aesthetic institutions. These cognitive biases in the medical beauty industry make it possible for the black medicine and beauty industry to be exploited and profitable.

Zhang Liming, vice president of new oxygen technology and head of new oxygen risk control committee, said that the Internet has become a hotbed for black medicine and beauty. In the face of the amount of medical beauty information on the Internet in Shanghai, together with some black medicine beauty deliberately playing "edge ball" to confuse the public and the public, consumers are often difficult to distinguish the true from the false, which gives the black medical beauty an opportunity to take advantage of. It is reported that black medical beauty can use the introduction of acquaintances and wechat businesses, social media sharing, forum post bar and other medical beauty sharing posts for online penetration, and then use "discount, internal resources" and other means to induce consumers to consume. In the face of the high price of legal and compliance medical beauty institutions and medical beauty products, coupled with the blind trust in the head of the social platform, a large number of consumers will fall into the trap of black medical beauty.

Even if we choose the offline consumption mode, we still face the risk of black medicine and beauty penetration. In the off-line consumption mode, black medicine beauty can be infiltrated through acquaintance introduction, personal medical beauty agency and life beauty agency referral. This kind of penetration makes use of consumers' trust in acquaintances, but it turns out to be the so-called "kill cooked" behavior.

Industry self-discipline

In fact, the state is also increasing the supervision of the medical and aesthetic industry. In April, the National Health Commission and other eight ministries and commissions jointly issued the notice on Further Strengthening the comprehensive supervision and law enforcement of medical cosmetology, requiring relevant departments at all levels to further strengthen the comprehensive supervision and law enforcement of medical cosmetology. After the notice was issued, up to now, relevant departments in more than ten provinces and cities such as Jiangxi, Hebei and Hunan have issued relevant rectification plans and launched special actions to crack down on illegal medical treatment and beauty.

Under the guidance of this document, all localities are also strengthening law enforcement. For example, Gansu Province has launched a special medical and aesthetic rectification action, and eight departments, including Gansu Health Commission, jointly issued the work plan for special rectification of medical cosmetology in Gansu Province, which decided to carry out a half-year special rectification action for medical cosmetology in the whole province from June to November. Up to now, the health supervision departments at all levels in Wenzhou City have 670 medical beauty institutions and life beauty salons were inspected, 13 were banned and 15 cases were registered. The cumulative value of drugs and medical equipment was 142300 yuan, and the fine was 222300 yuan.

The problem of black medicine and beauty has become a stubborn disease in the industry. In order to eradicate it completely, in addition to the heteronomy of relevant regulatory authorities, self-discipline of the industry is also indispensable. For example, medical and aesthetic associations and institutions have launched industry self-discipline actions in recent years. Zhu Meiru, Deputy Secretary General of China plastic and cosmetic association, expressed the hope that the third-party platform, medical and aesthetic institutions, plastic surgeons, news media and consumers would participate in the self-discipline action of the medical and aesthetic industry, so as to promote the online, platform, standardized and professional development of the medical and aesthetic industry.

Recently, the new oxygen announced the phased results of its recent self-discipline action: 58 organizations were intercepted, 14685 medical practitioners suspected of violating the regulations or exceeding the scope were handled, 12099 cases of suspected illegal and illegal medical and American products were handled, 29729 illegal contents and 351 illegal titles were handled.

However, although the self-discipline action of the medical and aesthetic industry has achieved phased results, there are still many platforms in the market with incomplete audit mechanism. They ignore the black medical and American institutions and fake and shoddy medical and beauty products. Consumers have cognitive bias about the medical and aesthetic industry. In order to confuse the public and the public, it has increased the difficulty of identification and supervision The black road is still blocked and long, and the industry self-discipline action is still on the road.

Jinxing, CEO of new oxygen technology, also pointed out that the online development of medical beauty industry is inevitable in the future, and the development of Internet medicine may provide new ideas for the supervision of the medical beauty industry. In the past, the idea of Internet can help to realize the orderly and efficient regulation of the industry. "The efficiency of managing an online industry platform is much higher than that of tens of thousands or hundreds of thousands of offline organizations. Therefore, moving the industry to the line is the key to the standardized development of the whole industry."

In addition, the medical and aesthetic industry is in chaos, and one of the important reasons is the unequal demand and supply. On the one hand, the number of people seeking to become beautiful through medical and aesthetic methods is increasing, and the demand for beauty is higher and higher. On the other hand, there is a large gap of doctors in the industry, and it takes a long time to train talents.

The sharp increase of market demand makes the medical and aesthetic market have a huge demand for professional doctors. Picture vision China

According to the white paper, the actual number of doctors in China's medical and aesthetic industry in 2019 is 38343, while the number of doctors (including assistants) in plastic surgery specialty hospitals is only 3680 according to the statistical yearbook of the health and Health Commission in 2018, According to the statistics of China plastic and cosmetic association, the number of illegal practitioners is at least 100000.

The sharp rise in market demand makes the medical and aesthetic market have a huge demand for professional doctors. However, according to the white paper, the training time limit of an industry doctor is 5-8 years. Such a long training cycle is really difficult to meet the current demand of medical and aesthetic market, so there is a huge talent gap in the industry.

From 2016 to 2020, in order to alleviate the huge gap of doctors in the industry and meet the needs of the medical and aesthetic market, China plastic and Aesthetic Association jointly carried out the training of intending transferred doctors. At present, a total of 50000 people were trained. Although the shortage of talents in the industry was alleviated to a certain extent, from the perspective of the current medical and aesthetic industry, "practicing medicine without a license" and practicing medicine beyond the scope of scope Data on doctors and institutions are still huge.