Lundema Announced To Be A Brand Strategic Partner With Huatian

Chinese Equestrian Horse Racing culture and life style

The cooperation between lundema and Huatian will be committed to the deep understanding of chivalry through the corporate culture, and combine advanced technology with hand sewing to create a comfortable, high-quality and international leisure clothing brand

Hua Tian is a Chinese Olympic Equestrian Knight who has accumulated rich experience and achievements in the fields of human horse interaction, horse welfare and knight culture

On August 10, 2022, China, Londa lundemar, a Chinese leisure clothing brand with British horse racing Knight culture gene, officially announced its cooperation with China's Olympic Equestrian Knight Alex Hua Tian) formed a strategic partnership to jointly build a representative brand of Chinese knight culture clothing. In 2008, Hua Tian participated in the Beijing Olympic Games on behalf of China. He became a young Olympic knight in the history of the Olympic Games. He was also an official Equestrian Knight in the history of the Chinese Olympic Games. He became a pioneer in the new field of equestrian in China.

　　 Londa lundema brand center exhibition area

Huatian has been persistently promoting the healthy growth of chivalry culture in China through various media channels and with the help of his influence on social media platforms. Insisting on doing one thing wholeheartedly, this precious quality in contemporary life coincides with lundma's brand concept of dedication, passion, quality and innovation, as well as the investment and pursuit of excellent technology.

Chinese Olympic Equestrian Knight Alex Hua Tian

　　 Chairman of lundema brand Jia Weiping, chairman of jazeppel, said: "Huatian took part in the Beijing Olympic Games on behalf of China when he was 18 years old. Since then, he has decided his direction of life and devoted his whole life to the field of horse sports. At the age of 18, I started my own business. In 2007, we acquired Londa Polo (lundemar) British Knight culture brand. Today, the cooperation between lundema and Huatian will fully demonstrate the brand concept of taking dedication as inheritance and passion and innovation as power, and perfectly combine chivalry and craftsmanship spirit. I sincerely hope that in the following journey together, lundemar and Huatian will pursue dreams together, take root in the Knight Culture and the life attitude and emotional expression of harmony between man and horse, man and nature, carry forward chivalry spirit, and bring exquisite craftsmanship and international aesthetics to consumers. "

Mr. Jia Weiping, chairman of Londa lundema brand

China Olympic Equestrian Knight Hua Tian said: "It's a great honor to be a strategic partner with lundemar. With more than 30 years' ingenuity and persistence, jazeppel's benchmarking of" made in China "with international standards ensures lundemar's ultimate pursuit of quality and technology. I am deeply attracted by the respect for the British horse racing culture gene full of passion and challenge in lundemar's lineage, and the use of design concepts to restore the integration of nature and life, It makes me confident and imaginative to the cooperation of lundemar brand. We hope to integrate the details of this kind of clothing into the Chinese culture, and combine it with the spirit of Chinese consumers

Chinese Olympic Equestrian Knight Alex Hua Tian

　　 About Huatian

Hua Tian is the first Chinese Equestrian Triathlon Knight registered in the International Equestrian Federation, the first knight to represent China in the Olympic triathlon, and the youngest equestrian rider in the world. Hua Tian and his horse partner don de Janeiro entered the final of the equestrian Triathlon at the 2016 Rio Olympic Games, achieving a historic breakthrough in Chinese Equestrian sports and personal achievements. Huatian has always been committed to the promotion of Chinese horse sports culture and chivalry, and hopes to let more people know about this sport, which needs to move forward bravely and be careful and diligent.

Chinese Olympic Equestrian Knight Alex Hua Tian

　 About lundmar

Lundemar brand was founded in 1958 in Derbyshire, England. In 2007, lundemar was acquired by jazeppel, becoming a Chinese high-quality leisure clothing brand full of British style.

Londa lundema brand center exhibition area

Lundemar has been focusing on the chivalry culture for many years Clothes & Accessories And integrate the elegant gene of the Royal Knight of England to give consumers the experience of comfortable and elegant, quality and style. Lundmar and royal Jockey Club Royal Ascot cooperates for the first time in Asia to explore British aristocratic culture and chivalry. Ascot is the ideal choice for successful men. At present, Ascot has more than 200 direct stores and brand boutiques in China.

Product display of Londa lundema brand boutique

　　 Lundema brand We will implement the chivalry spirit of striving and enterprising, pay attention to quality and details, and devote ourselves to expounding the life philosophy of loving life and passion and optimism, and aspire to become the representative brand of Chinese knight culture and clothing.