Binzhou: Continuously Consolidate And Improve The Advantages And Core Competitiveness Of The Whole Industrial Chain Of The Textile Industry To Build A Modern Textile Industry System

On June 7, the Information Office of Binzhou Municipal People's Government held the third press conference of the theme series of "building a city through industry and strengthening the city through industry" - intelligent textile industry special session, inviting Sun Yixiu, a member of the Party Leadership Group and a third level researcher of Binzhou Municipal Bureau of Industry and Information Technology, Liu Wei, a member of the Party Leadership Group and deputy director of Huimin County Bureau of Industry and Information Technology, and Huang Pingyi, deputy general manager of Weiqiao Venture Group, Introduce the intelligent textile industry, and answer questions from reporters.

Sun Yixiu introduced that for a long time, the textile and clothing industry, as a pillar industry and an important livelihood industry in Binzhou, has played an important role in driving employment, increasing taxes and supporting development. After years of development, it has gradually built a complete industrial system of spinning, weaving, chemical fiber, printing and dyeing, home textile, clothing, industrial textiles and other categories, forming the only textile industry cluster with a scale of more than 100 billion to the north of the Yangtze River. There are 213 textile and garment enterprises above designated size in the city, with more than 300000 employees. The city has 11 million spinning spindles, with an annual processing capacity of 1.5 million tons of raw cotton, 3 billion meters of cloth and 25 million pieces of clothing.

In recent years, under the strong leadership of Binzhou Municipal Party Committee and Binzhou Municipal People's Government, Binzhou Bureau of Industry and Information Technology has closely focused on the goal of building a strong city with advanced manufacturing industry, adhered to the direction of high-end, intelligent and green, focused on brand creation, strengthened scientific and technological innovation, highlighted the dual carbon strategy, and continued to improve the advantages and core competitiveness of the textile industry chain, We will make every effort to build a modern textile industry system. In 2022, the city's textile and clothing industry cluster will operate smoothly and achieve an operating income of 173.8 billion yuan; The quality and efficiency were further improved. With textile and clothing as the characteristic advantageous industry, Binzhou successfully entered the list of "three quality" strategic demonstration cities in the national consumer goods industry, and Binzhou textile and clothing industry cluster was listed in 2023 National Top 100 Industrial Clusters. Binzhou City has been awarded the titles of "Pioneering Area for Jointly Building World class Household Textile Industry Cluster", "National Textile Industry Base City", "National Textile Industry Cluster Area with Over 100 Billion Output Value", etc.

Focusing on the development of textile industry cluster, Binzhou Bureau of Industry and Information Technology focused on brand creation to promote the high-end upgrading of the textile industry. Give full play to the leading role of leading enterprises, accelerate the cultivation of a number of high-end high-quality textile and clothing brands, and help promote the high-end textile industry with the establishment of industrial brands. Create enterprise brand. Organize textile enterprises to regularly participate in international and domestic key exhibitions and activities, seek cooperation, constantly expand the market, and continuously improve the voice and reputation of enterprises. In March this year, eight textile enterprises in Binzhou City made a splendid appearance at the 2023 China Textile Federation Spring Joint Exhibition. The green, high-end and fashionable products on display attracted much attention, fully demonstrating the achievements of the city's textile and clothing enterprises in brand building. In 2022, six enterprises will be listed in the list of 100 textile and clothing brands that the Ministry of Industry and Information Technology will focus on cultivating, ranking first in Shandong Province. Weiqiao Textile, Huafang Shares and Joyful Home Textile were shortlisted as "2022 Chinese Textile and Clothing Brand Competitive Advantage Enterprise"; Yaguang Home Textile was listed in the first batch of AEO mutual recognition and observation enterprises of the national customs, and the enterprise standard Boutique Towels was awarded the "Leader" of the national enterprise standard in 2022. Improve product brand. Constantly improve the popularity of existing brands such as Weiqiao, Joy and Yaguang, and drive the formation of a number of textile and clothing brands with strong market influence and competitiveness. "Weiqiao" brand has been selected into the list of China's 500 most valuable brands for 19 consecutive years; Yaguang, Haosheng, Ruixin, Oriental Carpet and Joy are recognized as well-known trademarks in China; The popularity of clothing brands such as Xiangshang Sports and Yuema, and home textile brands such as Pishun, Yaguang and Jiajia has been increasing. Cultivate regional brands. Give full play to the existing characteristic industrial foundation and advantages, and accelerate the cultivation of Huimin rope net, Boxing old coarse cloth, Wudi fishing net and other characteristic industrial brands. In 2022, Huimin (rope net) featured industrial cluster will enter the top 10 in the comprehensive evaluation of Shandong featured industrial cluster, and Huimin rope net will be selected as the designated brand of snow sports events of the Beijing Winter Olympic Games; The domestic market share of Wudi fishing net products has reached more than 30%.

Focus on scientific and technological innovation to promote the intelligent transformation of the textile industry. Binzhou Municipal Bureau of Industry and Information Technology has always regarded intelligent transformation as a key move for upgrading and transformation of the textile industry, and adhered to the three measures of digital empowerment, science and technology empowerment, and design empowerment at the same time to achieve all-round and full chain transformation and upgrading of the textile industry, and reshape the new momentum and advantages of development. Adhere to digital empowerment. The Action Plan on Accelerating the Construction of Industrial Internet and Achieving Full Coverage of Industrial Internet for Industrial Enterprises above the Designated Size was formulated and issued in Binzhou to accelerate the deep integration of the Internet, big data and the textile industry. The 5G+industrial Internet+intelligent manufacturing construction project of Joyful Home Textile based on the home textile industry was selected into the list of 5G pilot demonstration projects in Shandong Province, and the smart green factory project of Huafang Co., Ltd. was selected into the list of the second batch of modern advantageous industrial clusters+artificial intelligence pilot demonstration enterprises and projects in Shandong Province, becoming a model for the application of industrial Internet in the textile industry. Weiqiao Group has built 11 intelligent branches around the two key points of "industrial chain data connection" and "intelligent production", built a complete chain intelligent factory integrating textile, printing and dyeing, clothing and home textile, promoted industrial upgrading with the "intelligent matrix", and set a new benchmark for the digital transformation of the textile industry. Adhere to science and technology to endow intelligence. Highlight the dominant position of enterprises in innovation, guide and help enterprises grasp the cutting-edge trend of industrial technology, carry out a series of industry university research docking and exchange activities, and shape new advantages of high-quality industrial development with scientific and technological innovation. The national key research and development plan Research and Application Demonstration of Digital Control Technology in the Whole Process Printing and Dyeing Process undertaken by Huafang Co., Ltd. successfully passed the acceptance, and won the second prize of National Textile Industry 2022 Technology Progress Award. On May 21, the kick-off meeting of the national key research and development plan intelligent robot key special project "Key technology and application demonstration of robot automation for textile industry" led by Weiqiao Textile Co., Ltd. was successfully held in Weiqiao Venture Group. In 2022, the city's textile enterprises obtained 265 patents, including 35 invention patents, and led the participation in 61 standard formulation and revision, providing a strong endogenous power for the intelligent transformation of the textile industry.

Insist on the innovation of design. The Three Year Action Plan for the Development of Binzhou Industrial Design Industry was issued. In 2022, the Creative Design Competition for Weaving in the Yellow River Basin was planned to be held. A total of more than 1000 high-quality works from nine provinces and regions along the Yellow River participated in the competition, promoting the transformation from the source, and boosting the intelligent transformation of the "design+" textile industry. In 2022, three enterprises including Huafang Co., Ltd. won the award of national industrial design center; The "Fancy Silk Language" series of products of Joyful Home Textile realized the perfect combination of materials, technology and design, and won the gold medal in the textile and clothing sub competition of Shandong "Provincial Governor Cup" Industrial Design Competition.

Focus on the dual carbon strategy and promote the green development of the textile industry. We will unswervingly implement the ecological protection and high-quality development strategy of the Yellow River basin, focus on the national carbon peak, carbon neutral goal orientation, and enable the development of Binzhou at a higher level with green and sustainable industries. The successful experience of Weiqiao textile green transformation was published in the People's Daily. The carbon footprint value of 1kg cotton yarn was only 4.393kg CO2 equivalent, and the green production level was the best in the industry. Hold a forum to build consensus on green development. Anchoring the orientation of "science and technology, fashion and green" in the textile industry, we held the "carbon peak and carbon neutral" textile enterprise summit forum. The forum sounded the clarion call for green development of Binzhou's textile industry with the theme of "win-win double carbon era, sharing the future of fashion - promoting the path exploration of green and sustainable development of the textile and clothing industry", And jointly promote the green and low-carbon development of the textile and clothing industry in the Yellow River basin. We will focus on R&D and launch green high-end products. Support and encourage enterprises to increase R&D investment, break through the bottleneck of key core technologies, and promote the extension of textile products to green and low-carbon through technology research and development. In 2022, Weiqiao Textile will develop more than 3600 new textile products, including green and sustainable denim products. The raw materials of the products will be 100% from renewable forests, and the product waste can be 100% naturally degraded in the natural environment. The smart green factory project of Huafang Shares adopts the printing and dyeing energy conservation, emission reduction and cleaner production process independently developed by the company, and the energy consumption per unit output value is reduced by 11%. Guarantee factors promote the construction of green system. Adhere to the guidance of classified services, strengthen the precise input of factor resources, give full play to the leading role of demonstration enterprises, and constantly improve the enterprise green manufacturing cultivation system. In 2022, as a project of energy saving, carbon reduction and green transformation, Joyful Home Textile Intelligent Transformation and Internet Textile Platform was successfully selected as a special project of national support for the development of advanced manufacturing industry, with a supporting fund of 34.42 million yuan; Binzhou Yaguang Home Textile was selected as the green factory of the Ministry of Industry and Information Technology in 2022, and Joyful Home Textile and Weiqiao Jiajia Home Textile were selected as the provincial green factory in 2022.