[Attention] 2023 Guangdong Fashion Week - Autumn (32Nd Session) Opens In Guangzhou International Media Port

Since 2002, Guangdong Fashion Week, as one of the three major fashion weeks in China, has always been based on the strong industrial foundation of China's largest apparel province and the booming stage of the Guangdong Hong Kong Macao Greater Bay Area to answer international fashion. On September 15, 2023 Guangdong Fashion Week Autumn (the 32nd session) kicked off in Guangzhou International Media Port with the theme of "honoring dreams". The opening show was held by KAISERIN Kiki, who was selected as one of the 2023 Guangdong Fashion Brand Famous Enterprise Project "Achievement Brand" this year.

It is reported that more than 50 official theme activities, including new product release, brand ordering, fashion exhibitions, economic and trade exchanges, conference forums, trade fairs and awards ceremonies, will be staged in turn during the eight day agenda, attracting more than 100 enterprises, more than 1000 fashion brands, more than 200 designers, including Tiaoyin, Taobao, Xiaohongshu, Fasthand, Pacific Fashion Network, CCTV Huashu TV, Chinanet, Nanfang+and other platforms broadcast the whole process, writing a new chapter of high-quality textile and clothing fashion industry in an all-round, multi form and high-level way.

Lei Yulan, former vice governor of Guangdong Province and president of Guangdong Education Foundation, Liu Jia, former member of the Standing Committee of Zhuhai Municipal Party Committee and former secretary of the Party Committee of Hengqin New Area, Chen Weiguo, director of the Consumer Products Industry Division of Guangdong Provincial Department of Industry and Information Technology, Wu Chen, director of the Intangible Cultural Heritage Division of Guangdong Provincial Department of Culture and Tourism, and Deputy Secretary General of Guangzhou Municipal People's Government Ma Shu, the municipal deputy chain leader of Guangzhou fashion industry cluster, Zhang Xiaobo, the director and first level inspector of the Economic Work Committee of the Standing Committee of Guangzhou Municipal People's Congress, Zhang Yan, the deputy director of the Guangzhou Council for the Promotion of International Trade, Yao Jianghong, the first level investigator of the Guangzhou Bureau of Industry and Information Technology, and other leaders, as well as representatives from major clothing professional markets, major department stores, and clothing industry clusters Representatives of China's Top Ten Fashion Designers and Guangdong's Top Ten Fashion Designers, representatives of fashion brands and designers participating in this Fashion Week, representatives of well-known entrepreneurs and designers in Guangdong's clothing industry, fashion experts and media representatives attended the opening ceremony.

　 Powerful support for platform building

Create new potential energy for high-quality industrial development

At present, China's clothing industry is in the development stage of transition to the middle and high end of the global value chain, and high-quality development of fine clothing industry is the key work at present. Guangdong Province, as a major textile and clothing province, in order to implement the strategic deployment of becoming a leader in the manufacturing industry, under the guidance of the Implementation Opinions on Further Promoting the High Quality Development of the Textile and Clothing Industry, has defined the high-quality development path of "six modernizations and three places".

In this context, Guangdong Fashion Week, as an important exhibition carrier for the high-quality development of the clothing industry in the province, aims to "lead the industry in fashion, high-end, branding, digital intelligence, low-carbon, and internationalization", actively integrates online and offline resources, and strives to build a platform for the release of the "first show" of the fashion industry in various forms and rich content, It is the in-depth practice of Guangzhou's three-year action plan of building a "chain length system" and high-quality development of Guangzhou's fashion industry cluster to create a fashion release platform in the clothing industry chain.

Ma Shu, Deputy Secretary General of the People's Government of Guangzhou Municipal People's Government, mentioned in his opening speech that Guangzhou's fashion industry has a solid foundation, complete elements, complete system, outstanding industrial chain supply chain conditions, and has gathered a number of advantageous industrial clusters such as textile clothing, leather goods and bags, cosmetics and daily chemicals, jewelry, lighting and audio, and customized home furnishing, forming a batch of distinctive Fashion industry cluster with obvious cluster effect. As an important activity to promote the high-quality development of the fashion industry and create a fashion release platform, Guangdong Fashion Week "chain" connects the whole country and aims at the world, attracting a large number of famous brands and teachers to launch new global products in Guangzhou for the first time, developing new business types, new models and new scenes, leading the fashion consumption trend, and demonstrating the international and fashionable city image of Guangzhou as a "millennium commercial capital" It plays an important role in promoting the influence and voice of Guangzhou's "City of Fashion".

Liu Yueping, Executive Chairman of Guangdong Garment Industry Association, said that as the most experienced and largest provincial industry association in China and the "chain leader" unit of Guangzhou fashion industry cluster garment industry chain, CCPIT Sichuan Council will closely combine the action requirements of high-quality development, give full play to the role of the association, and gather superior resources, Build Guangdong Fashion Week into the first choice platform for fashion industry new product release, brand building, economic and trade cooperation and industry exchange with great influence at home and abroad, and continuously inject momentum into the high-quality development of the textile and clothing industry!

In addition, this Fashion Week also set up a special zone for Guangdong Fashion Week in combination with mainstream e-commerce platforms such as Taobao Tmall, Tiaoyin, and Fasthand. The Fashion Week released brands and member enterprises of Guangdong Garment Industry Association and Guangdong Garment Designer Association to launch new autumn and winter products and high-quality goods. It also targeted 100 million level traffic to link consumers, and jointly built a national treasure wardrobe, Create a new consumption mode of shopping at the same frequency in the show, and help brands and enterprises gain new business opportunities nationwide while improving the goodwill and influence of businesses.

　　 Show Fashion and Be Innovative

Release the extraordinary charm of original design

Clothing is an innovative industry that embodies cultural creativity, technological progress and the changes of the times. Over the years, Guangdong Fashion Week has vigorously gathered original design talents to promote the strength and expansion of the textile and clothing fashion industry, which has become a key incubator for fashion brands.

On the opening day, KAISERIN Kaiqi, a high-end fashion brand leading SHOW, took "green and beautiful China" as the creation theme, followed the core idea of "green water and green mountains are golden mountains and silver mountains", took "the way of nature, and raised the life of all things" as the design concept, drew on the brilliant colors and vivid scenes in the Thousand Miles River and Mountain Map by Wang Ximeng of the Song Dynasty, and used embroidery technology as the expression form, It shows the beautiful and magnificent scenery of green water and green mountains in China, encourages everyone to pay attention to environmental protection issues, so as to convey a way of life that cherishes nature and protects the earth.

At the subsequent first show of consumption promotion series, the series of ready to wear displayed by original brands from Guangzhou Baima clothing market, such as Design Valley, Weiwen, Yueqian, Yanwu Mumu, Traces, Thatched Cottage, took the original pioneer trend of subverting tradition and breaking stereotypes and unique style not defined by the outside world as the design theme, At the same time, taking into account the practicality and fashionable artistic concept of professional market mass production clothing, modern interpretation of the ever-changing image of modern women. The original cases and bags brought by the brands of Sino Hong Kong Leather City, such as Anthraci, Laike, Palmer Baidi, Xiukou and Zizong, are decorated with gorgeous colors and numerous patterns. The clothes and bags complement each other with ingenuity and ingenuity, presenting a perfect show for the audience.

On that night, the fashion of the millennium silk capital and the millennium commercial capital resonated with each other, and the "Shengze Weaving", which was planned by Shengze and the POP World The regional brand trend show of "Flying Guangdong Blossom" was also performed brilliantly. With four series of "Talking about the East, New Commuting, Sustainability, and Now the Future", 33 publishing enterprises demonstrated the best products from trend support to design originality to scientific and technological performance, and showed that Shengze perfectly integrated global fashion trends with strong design capabilities and advanced scientific and technological fabrics, It shows a very attractive fashion strength.

In the next agenda, the show lineup is more powerful, which not only benefits national brands such as Gongmin and Jeanswest to bring a blockbuster show, but also has the original charm of Guangdong's top ten fashion designers, and there are also big trend explosion theme activities, national fashion clothing, limited volume fashion play, and the global debut, linking young consumers. At the same time, many fashion releases have come one after another, with ingenuity and traditional craft, intangible cultural heritage enabling fashion creation, and science and technology showing new fabrics, holding up the shining star of Chinese original design, and comprehensively improving the visibility, artistry and influence of this season's fashion week.

　　 Guangdong Fashion Week Theme Advertisement Appears in Xujiahui, Shanghai

Fashion is changing rapidly, and the trend is surging. Look forward to the next day, enjoy every fashion moment with you, and witness the vigorous development of the fashion industry.

2023 Guangdong Fashion Week - Autumn Album Click to Enter