Underwear Brand Has Its Own Characteristics, Underwear Industry Enters The Key Period Of Pformation.

The exhibition is supported by relevant departments of the Ministry of industry and commerce, the Guangdong Provincial Economic Commission, the Shenzhen economic and Trade Commission, the Chinese Knitting Industry Association, the Guangdong a target= "_blank" href= "//www.sjfzxm.com/" > the textile /a Association and Shenzhen City Kyushu Exhibition Co., Ltd.. The annual event of the Chinese underwear industry, which is hosted by Shenzhen underwear industry association and Shenzhen Shengzhou Kyushu Exhibition Limited, has an exhibition area of over 50 thousand square meters. In the complex environment this year, it can bring together so many enterprises and spectators to show that the exhibition industry has the characteristics of wide coverage, complete exhibits and extensive scale and influence in the Asia Pacific region. The Eighth China (Shenzhen) international brand underwear Exhibition (SIUF) and the 2013 China international underwear culture week were held in Shenzhen Convention and Exhibition Center in May 10, 2013. P

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< p > < strong > brand has its own characteristics < /strong > < /p >.

< p > the current China (Shenzhen) international brand underwear exhibition and exhibition will be divided into: underwear area (domestic brand area, international brand area), underwear area, surface accessories area, household clothes, swimsuit, socks industry comprehensive display area, underwear culture creative design exhibition area, university cooperation area, media area, etc., matching a target= "_blank" href= "//www.sjfzxm.com/" > dress < /a >, bottoming shirt, sling, swimsuit, socks will also become a highlight of this exhibition.

In addition, many middle and high-end accessories, underwear accessories, advanced machinery and equipment, design institutes, institutions, software and other related industries related to underwear also attended the exhibition and realized the extension of the industrial chain upstream and downstream.

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< p > 2013, under the overall weakness of the underwear market, the underwear exhibition in Shenzhen presented the prosperity of brand assembling and flourishing.

Ann Li Fang, man Ni fan, Virginia, Ordifen, Lycra, Xinxing Group and other industries appeared in the same industry, becoming the focus of attention of the industry, set the tone for the exhibition.

Leuca, the global leader in accessories business, debuted for the first time in Shenzhen lingerie exhibition.

Lycra is the leader of the world's OEM underwear enterprise, and is the leader of the world's brand underwear. It's the three sword combination that set off the scene.

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A large number of loyal fans of the P underwear exhibition in Shenzhen grew up with the development of Shenzhen lingerie fair.

As an old friend of Shenzhen lingerie exhibition, relying on the advantages of his group, he has gathered several brands. In recent years, several new brands, such as "high-end beauty underwear brand" Meichi Ting "," youth fashion underwear brand crystal secret "," online brand rabbit pyrene "and" home furnishing clothing brand ", have been well represented at the exhibition.

Combined with a number of second-line underwear brands, Shenzhen's Melo, a lingerie life hall, has maintained its strong Spanish style, which has made Chinese women appreciate unique regional customs.

Boutique, the men's fine underwear, launched the exclusive "age show" at the exhibition. It assembled 1970, 80 and 90s, and designed underwear for different age groups according to the age.

Zhongshan's Kun Lai products, which are "young and excellent", have really subverted everyone's understanding of traditional underwear, and turned the dull color into a leaping color, so that men can wear their personalities, wear fashionable clothes and wear sexy. This has added a touch of color to traditional men's underwear, which has always been dominated by "dim".

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< p > underwear exhibition this year, N2N as a new brand launched by Zhongshan a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > Co., Ltd., put forward a new mode of "small shop joining", which may bring hope to men's underwear.

Also from Zhongshan, lion degree, the theme of the exhibition is "live a brilliant demeanor", the new fashion of the avant-garde charm of the male image, the perfect presentation of masculinity, vitality, fun, gentleman, luxury and other styles.

Griton, from Guangzhou, with "fashion underwear and fashion Joker" as the design concept, pursuing fashion, elegance and unfettered way of wearing will bring new fashion underwear experience to people.

Kai Shi Fen, a salt step in the South China Sea, has positioned the whole city from A to G at seven levels, focusing on C and D small cities. This is the trend of other brands flocking to the first and second tier cities, and the reverse thinking is adopted. This mode is also worth considering and thinking.

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< p > < strong > activities are brilliant < /strong > < /p >.

"P > activities led the exhibition has been the exhibition idea of Shenzhen lingerie exhibition. In order to enhance the authority of exhibition exchanges, the organizers will jointly organize various forums and competitions jointly organized by various organizations and agencies to explore the direction of underwear development for Industry navigation.

The eighth Shenzhen lingerie exhibition has arranged a variety of supporting activities besides static exhibitions.

The annual awarding Gala at Shenzhen lingerie fair includes various theme forums, the first snow fair fashion design competition, and the "charming Oriental" underwear creative design competition.

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< p > the annual awards ceremony of China underwear industry is the annual industry event meticulously built by the SIUF organizing committee.

It aims to encourage brand innovation in China's underwear industry, affirm the achievements of China's underwear industry in the year, strengthen brand awareness and intellectual property protection awareness of Chinese underwear enterprises, and further promote the development of China's underwear industry.

It is committed to becoming a heavyweight event in the underwear industry and a big gathering of Chinese underwear hot spots in the year.

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< p > starting from the eighth Shenzhen lingerie exhibition, all brands should be elected at the same starting line and receive an open election.

We should adopt online voting, authoritative media voting and trade union voting.

To ensure maximum authority and persuasiveness of the award, every award is truly deserved.

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< p > this year's awards ceremony is also very interesting.

Leica, the representative of the upstream industry, is a representative of the manufacturing industry.

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< p > 2013 is a challenging year. As the world economy continues to bottom, more brands are faced with more crises. Under such circumstances, how to do well in "survival and development, pformation and innovation" has become a topic of greatest concern for Chinese underwear brands.

Inventory, marketing, management, brand building, channel innovation, resource integration and research and development are all problems in front of Chinese underwear enterprises.

In this form, the organizing committee has joined hands with the industry elite to face the business management field, the design concept and the wave of new ideas. It is concerned about the improvement and enhancement of the survival environment and the management wisdom of Chinese underwear enterprises and underwear entrepreneurs, and comprehensively improves the management level of Chinese underwear enterprises and entrepreneurs, the design concept of underwear design talents, and communication with the advanced management ideas, business wisdom and design concepts of the industry, so as to maximize the integration of resources and promote cooperation at home and abroad.

The whole forum will be discussed in the form of main forum and sub forum.

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< p > < strong > contest highlights creativity < /strong > /p >

< p > the first China underwear creative design competition with "deconstruction, reinvention and release" as the theme, the "new fashion home life" -- the first snow snow fairy China home furnishings cultural and creative design competition, and "2013SIUF China Design Institute teachers and students underwear creative display" is a large-scale cultural and creative design activity launched by the Organizing Committee jointly with the Shenzhen underwear industry association, which selects and stores high-quality design talents for the entire underwear industry nationwide. It is of great significance to the development of underwear industry, the exchange of talents and the upgrading of industries.

The final of the underwear creative design competition and home dress competition was held at the eighth Shenzhen international brand underwear exhibition hall 5. The entries for the competition were also displayed on the underwear exhibition. At the same time, the static area of "2013SIUF Chinese Design Institute teachers and students' underwear creative exhibition" showed many excellent underwear design works in Colleges and universities, and realized the effective docking between the college and the underwear industry service platform, creating more effective channels and good opportunities for school enterprise cooperation.

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P encourages creativity, so all entries are creative and practical.

Just as a good work of art must originate from life and higher than life, real good and valuable creativity is no longer arbitrary, arbitrary, but creative on the basis of life and commerce.

People draw inspiration from good creativity and inspire the yearning for a wonderful life in the future.

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< p > < strong > special issue highlights personality > /strong > /p >

< p > this Shenzhen underwear exhibition has two special conferences: the enticement code and the French ELLE brand.

The former put forward the slogan of leading the underwear health revolution and creating a new era of underwear.

After two years of grinding, the newly launched new products of health underwear have subverted traditional concepts in the application of mold raw materials, application of surface accessories, and ability technology applications, and are a revolution in the field of healthy underwear.

The French brand ELLE has interpreted the fashion trend of underwear with its unique international fashion taste.

Its new design style and concept, fashion and fashion for women's underwear in daily life, bring the exquisite lifestyle of French girl, and express vitality, positive and modern attitude towards life.

The joint show of Tmall home clothing brand conveys to people the new concept of "not being out of place and better", 1 fashion display SHOW, 2 international home dress high-end forum, 1 Grand awards ceremony, 1 Chinese top class home dress design competition, many international and domestic a target= "_blank" href= "//www.sjfzxm.com/" > designer < /a >, brand merchants exchange CLUB, many wonderful activities provide a audio-visual feast to the audience.

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