Shaoxing Garment Enterprises Jointly Build A "Factory Store Alliance"

< p style= "text-align: center" > < img border= "0" align= "center" alt= "" src= "" /uploadimages/201311/20/20131120014917_sj.JPG "/" < > > "
< p > < < a href= > http://sjfzxm.com/news/index_p.asp > > factory store alliance < /a > opened in Zhejiang's Fangyuan Garments Co. Ltd., jointly created by the 6 member clothing enterprises of < a href= > http://sjfzxm.com/news/index_p.asp > Keqiao District Garment Association < /a >. The factory shop attracted more than 2000 consumers on the same day, and its turnover was close to 100 thousand yuan. Now let's learn more about it. < /p >
< p > factory store sells its brand clothing at ex factory price to consumers. "Although it is" a href= "http://sjfzxm.com/news/index_s.asp" brand clothing "/a, but the price is generally low, this is the most attractive customers." Zhou Hongzhi, chairman of the factory shop participant "bubble bubble" children's wear, told reporters that this innovative sales mode is an effective way to help enterprises digest their inventory. < /p >
< p > reporter's inquiry found that the price of goods in < a href= "http://sjfzxm.com/news/index_p.asp" > factory shop < /a > ranged from tens to thousands of yuan. "Clothing prices here are much cheaper than shopping malls, almost 1/3 of the market price." Zhou Zhihong explained that the clothing sold here has no cost of entry fees, rent fees, agency fees and so on, and the rent is free, and only a certain amount of management fees are charged. < /p >
< p > "the price of factory shops is generally about 30%-35% of the market price." According to the analysis of the industry, for enterprises, the appearance of factory shops can help member enterprises digest part of the raw material inventory caused by the export downturn, reduce the waste of enterprises and save costs, and for those without domestic sales experience, there is no need to enter the factory store to bear all kinds of costs, such as admission fees, manpower and so on. On the other hand, consumers are willing to go to a relatively remote factory shop to buy clothes, which is a price concession. < /p >
< p > is the temptation of price. The factory shop attracted more than 2000 consumers on the same day, and its turnover was close to 100 thousand yuan. < /p >
< p > > in the factory store < < a href= "http://sjfzxm.com/news/index_s.asp > > /a >", 1300 square meters of floor space on the first floor has been filled with local brand clothing. Jin Yongxing, who is in charge of marketing, told reporters that the first floor was developed by the "factory store alliance" phase. The existing 6 garment enterprises have been involved in more than ten brands, including sweaters, men's wear, women's wear, children's wear, down garments, and so on. < /p >
< p > "factory store is a brand line." As a participant and initiator, Zhou Xuefeng, Secretary General of Keqiao clothing association, told reporters that after many discussions, the factory shop is not a single product, but a brand dress. At the same time, it also has differentiated products, such as men's wear "a href=" http://sjfzxm.com/news/index_s.asp "> Orlando < /a", women's clothing has "Zhu's Square", children's clothing has "bubble Lulu" and so on. "Compared to the shops, the sparrows are small, but men, women and children are all dressed." Zhou Xuefeng said, "brand is the guarantee of enterprise reputation and product quality, and only by branding can the factory store go for a long time." < /p >
< p > Zhou Xuefeng said: "at present, the factory shop model is still in the exploratory stage, and it needs to be gradually adjusted and upgraded. In the future, it will gradually expand in every town area and continue to expand outward." < /p >