Online Shopping Carnival Leaves Sequela

The appliance manufacturers are still fully committed to the "double 12". market A series of scrimmage, including Taobao, Tmall, Jingdong, Dangdang, Amazon and so on, has made great efforts.

It is worth mentioning that the most obvious change of this year's "double 12" is that every family should not only strive for innovation in marketing means, but also focus on the enclosure and training of mobile terminals.

In order to catch up with users on their mobile terminals, the Alibaba thought a lot of ways. First, they took the lead in "red envelopes", and "1212" distributed cash dividends totaling 300 million yuan. At the same time, changing the pattern to please the consumers, Taobao announced that it spent nearly 36 million yuan to buy all the combinations of the double color lottery tickets on the 12 day, and will distribute it to Taobao users free of charge.

This will allow about 1100000 people to win the prize, the first prize will be 5 million, and the highest prize may be 15 million yuan. The lottery will be distributed to Taobao users free of charge on the day of December 12th. The only threshold is that users must download the latest Taobao mobile client.

This has indeed attracted the attention of many consumers. Many consumers in order to get a lottery ticket that may win millions of money for free, they have opened Taobao mobile phone to win the lottery, so that Taobao has achieved huge traffic volume. Of course, buying things is not enough.

tencent Online retailers Announced that QQ online shopping and easy to fast two platforms have launched a big push. Among them, QQ online shopping in addition to the continuation of the previous "1020" mad Festival and "double 12", "half off package postage" promotion, but also joined 150 famous brands to launch a brand sale; and its Yi soon network also played the "exploding half off" gimmick, and launched the brand sale of the whole category in the same period.

Comparatively speaking, Alibaba's opponent in the mobile Internet era has a bit of a 42 position. Tencent continues to follow the pattern of "WeChat + electricity supplier" against Alibaba. "Double 12" only announced that WeChat will be upgraded to WeChat mall again.

This year's active response to the "double 12" is Dangdang net, which announced the promotion plan a week in advance. In addition to the "double 12" activities lasting to 16 days, the activities launched include 50 percent off top capping of 700 thousand kinds of books and audio-video, 50 percent off top capping of 50 thousand kinds of children's books, 200 yuan won the opportunity to win the children's Hongkong tour, the clothing category is reduced by 150 yuan at the maximum of 300 yuan, and the e-book "buy two guarantees free one" and other preferential activities.

In terms of species, tourism, automobiles and other new businesses are eye-catching. After the "double 11" promotion of tourism has tasted sweetness, the "double 12" has more strength. Many travel websites such as Ctrip, eLong and so on have launched many special products such as hotels, air tickets, tourist vacations and so on in the "double 12" node. The online travel market is suddenly filled with smoke. At the same time, many traditional travel agencies also try to catch the "double 12" bus and start the promotion of tourism products.

The first to get into the trend of automobile business is easy car benefits. During the "double 12" period, the sales volume of the 160 thousand day high car sales led the new trend of online shopping. The success of Yi Che Hui has proved the possibility of promoting the normalization of automobile electric business, and has also become the core driving force for the transformation of the whole automobile marketing.

However, despite the fact that the topic of e-commerce promotion has already been covered by micro-blog and friends circle, the online shopping platform of the mobile phone end of the fierce battle has also launched various games to grab red packets, but the "double 12" online shopping tide is still limited.

"What else should I buy? I already bought the clothes for 11 months in the" double two ".

"Another round." Promotion Last month, the online discount shop bought books and found that they were doing activities again. They were all very tired, tired and tired.

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In fact, "double 11" has overdrawn many consumers' wallets ahead of schedule, and the sequelae of online shopping crazily are gradually emerging.

Although the number of mobile Internet users has been two times higher than that of PC Internet users, the possibility of explosive growth of mobile providers is everywhere. But whether it's sales or attention, it's really hard to recreate online shopping carnival.

After all, "double 11" is on the retail sales department recognized the promotion of the gap period, coupled with the demand for seasonal shopping, and "singles day" marketing stunt, various factors to achieve the "world's largest online shopping festival."

"Double 12" to the peak hours, only 40% to 50% more than usual. After experiencing the "double 11" period of hard struggle, many express companies said that during the "double 12" period, they could "relax" and "beautifully" to complete the task.