Canton Trade Fair Butterfly Signal Design To Enhance Trade

< p > manufacturing enterprises have gradually emerged from the single competition of homogenization and low price "killing", and began to seek comprehensive competitiveness from many links such as creative design, technology research and development, brand marketing and so on.

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< p > the playful childlike and humorous style of Italy < a href= "//www.sjfzxm.com/" target= "_blank" > designer /a /a Stephen Jones von Ni Ni (Stefano Giovannoni) is the hottest figure at the 115th Canton Fair.

He has given spirituality to famous brands such as Samsung and has been called "design genius" by the industry.

Many Chinese manufacturing enterprises find him, hoping to ride his "magic broom" to make his brand a blockbuster.

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At the spring fair, which ended in May 5th, P, Chinese and foreign designers like Giovannoni became the target of production enterprises.

The docking meeting between 70 Chinese and foreign design companies and manufacturing enterprises from 11 countries and regions has become the most popular part of the Canton Fair.

This Canton Fair promotes the idea of "designing and improving trade", and jointly with the Zhejiang Pinghu luggage and bag industrial base, organizing the enterprises of designers and industrial bases in Holland, China Hongkong, Taiwan and other places in China, emphasizing the integration of commodity trade and service trade, and promoting the pformation of production mode, innovation and upgrading of manufacturing enterprises.

A number of Chinese industrial design companies such as Galan, flying fish, Reed, Rococo and so on have also found profits in the pformation and upgrading of manufacturing industry.

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< p > at the scene of the design center set up by seven Korean design companies and Chinese enterprises, Xu Bing, Deputy Secretary General of the Canton Fair, said that Korea was the winning country of design. The international brands such as Samsung and LG were born through design innovation. The experience of Korea is worth learning from Chinese manufacturing industry.

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< p > compared with the Canton Fair more than 10 years ago, the recent Canton Fair showed a new trend: manufacturing enterprises gradually emerged from the single competition of homogenization and low price "killing and killing", and began to seek comprehensive competitiveness from many aspects such as creative design, technology research and development, brand marketing and so on.

The Canton Fair has also been trying to attract new buyers by creating "grab orders" through creative design.

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P, Vice Minister of international trade negotiations of the Chinese Ministry of Commerce, visited the new products and new technologies brought by the company at the fair, and visited the Korean design exhibition group to communicate with designers.

He hoped that enterprises could foster new advantages in foreign trade competition from the aspects of upgrading technology, brand, quality and service, and hoped that Chinese and foreign designers could make good use of the platform of Canton Fair. "Here we can reach a lot of Chinese enterprises and combine creative design with the vast number of Chinese Enterprises to achieve mutual benefit and mutual benefit."

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The data released by the Guangzhou fair show that although China's import and export have "double drop" in the first quarter, the number of export orders in the brand area of the five Minmetals chemical industry is up against the trend, showing that the change from the win to the brand to the brand is gradually becoming a climate.

Through creative design and research and development investment, some powerful and medium enterprises have gradually penetrated into the upstream and downstream of the industrial chain, changing to the high-end manufacturing industry that owns independent brand and design R & D capability.

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P > strong > creativity driven differentiation competition < /strong > /p >

"P" into the home appliances and electronic consumer goods venues, exhibitors feel not only the shock of audio-visual, but also the visual impact of differentiated products displayed on the "T" type platform.

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< p > the booth of Guangdong Xinbao electrical appliance Limited by Share Ltd has attracted many buyers.

Chen Xian, deputy director of Asian marketing at overseas marketing, points out that several new designs and products have been developed, and the price of new products introduced this year has increased by 20% over the past year.

In view of the characteristics of customers' zero inventory and short order period, the speed of new product launch is quickening. "Who can shorten the product renewal cycle, and who will be able to seize the opportunity faster?"

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< p > Xinhua Bao has made many intentional orders for its embossing craft bread machine and multifunctional egg beating machine.

Like Xinbao, the intent orders for those companies that show R & D and design new products at the Canton Fair are also beyond expectations.

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Compared with the past Canton Fair, this exhibition shows a unique bright spot, that is, more attention will be paid to the price difference compared with previous overseas buyers. This year, buyers will pay more attention to product experience. P

The solar powered computer bag, which can charge the cell phone, can massage the "waterfall" bathtub of the cervical vertebra, and can naturally degrade the recycled toilet lid.

Many new display areas have become buyers' favorite experience zones.

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< p > Sichuan Changhong (600839, stock bar) stands on a super large screen smart TV.

The product is designed to be a ("curved surface), and a clear view can be seen at any angle in the 180 degree range. The whole screen is less than 1 centimeters thick.

Wang Yuechun, Minister of overseas strategic development department of Sichuan Changhong, said that the Internet and big data have changed consumer demand. Through comprehensive improvement of quality, intelligent terminals and networked cloud service platform, the household appliances have been upgraded from the "low price" of single function to cost-effective products.

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< p > Changhong is currently working with IBM to build an intelligent industrial ecosystem, and hopes to realize the interconnection, interoperability and control of terminals such as mobile phones, air conditioners, washing machines and lampblack machines.

In their view, electronic consumption is moving towards intelligent pformation, and new standards, new models and new competition rules have emerged.

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< p > Mathias Home, a master of rice industry and automobile design, has captured the opportunity of pformation in China's manufacturing industry. Last year, a studio was opened in Shanghai to meet many Chinese manufacturers with design services. Mathis (Heller)

"There is a significant difference between the design driven enterprises and the general enterprises in terms of ultimate profitability," he said.

We have studied data for ten years and found that the profit of design driven enterprises is two times higher than that of ordinary enterprises.

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< p > the big investment in producer services is a luxury for small and micro enterprises.

The head of a small business said that design is important, but for small and medium-sized enterprises struggling at the margins of profit, it is very difficult for them to survive without price war. They have already spent a lot of money in production and marketing, and have no strength in design.

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< p > through the creative drive of micro design, the realization of differential competition has also become a trend in small and medium-sized enterprises.

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< p > five years ago, Zhongshan Jiasheng handbags Co., Ltd., like other luggage enterprises, did all the bags. Later, after careful market research, the company decided that since the design and quality were not big enterprises, we could get a share from the specialization of market segmentation.

So Jiaxu makes a handbag, and uses colorful, soft touch and more environment-friendly clothing materials to concentrate on making cosmetic bags, and draws lessons from < a href= "//www.sjfzxm.com/" target= "_blank" > clothing > /a > industry fast fashion mode. The fashion styles, fabrics and color trends of the season will be integrated into the cosmetic bag design.

The creativity of Jia Jia soon attracted the eyes of buyers.

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After more than 30 years of reform and opening up, China has become the largest export trade in goods last year, P.

However, as costs continue to push up, low cost and low price survival bottlenecks, Chinese manufacturing enterprises are undergoing breakout pformation.

Focusing on OEM (OEM) processing enterprises, while maintaining the traditional OEM processing, the industrial design promotes product competitiveness, improves product value added, and creates famous brands, thus stepping out of the vicious circle of low price homogeneous competition and stepping into the new blue sea of competition.

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< p > Bole design company has worked with TOPCO to develop new home furnishing products.

After countless repairs and tests, a new type of mop, "wash and take off", was invented.

The topology has also been pformed into the most professional manufacturer of the domestic rotary mop industry from the enterprise engaged in plastic shell manufacturing services. The topology successfully pformed itself from OEM to ODM (independent design business) enterprise.

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< p > the business manager of Bole design company is full. The design company helps companies analyze the market and industry trends, as well as the advantages and disadvantages of the enterprises, finds the differentiated market and brand positioning, and then carries out brand image design, product planning and terminal design and other services around the positioning.

After a whole range of creative services, enterprises find their own position in the market and industry, establish their brand positioning, and point out a clear and accurate direction for future product design and development.

"Some enterprises have not gone through market research, the industry information is not clear, do not know what the consumer group is, only to see the market is hot, blind investment, the result is a failure."

Therefore, finding the right and not cheap design company is critical.

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< p > Ningbo FOTILE kitchenware company and design company have carried out hundreds of experiments from appearance design to core design together, taking JQ01 FOTILE series as an example, after three years running in and making 60 prototypes, and repeated customer experience.

Once sold, the product sold 30 thousand units a month.

Previously sold 3000 yuan / Taiwan products, after design can be sold to 6000 yuan / Taiwan.

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Reed, founder of Hangzhou P Design Co., Ltd., Jin Chang Bao, said that the consumption power of China's consumer market is strong, so long as products are attractive enough, consumers are not afraid of high prices.

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< p > many designers in the interview said that at present, many enterprises are facing an important stage of pformation, upgrading and innovation and development. Industrial design is a good help, and will rapidly increase the added value and competitiveness of products.

This is a magic weapon for enterprises to step out of the old way of catching up, copying or even copying others in international trade.

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< p > "buyers now calculate the processing fees and material costs of the manufacturing enterprises. How many kilograms of aluminum and rivets have been used in a pot, and how much processing fees they have spent, and the profit margins of the enterprises have been reduced to a slight level, but the added value has been increased through creative design, and the pricing power has been gradually increased."

Jin Chang Bao said.

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P, "micro-blog", found that those exporting to domestic markets were also looking for "market gaps" in the domestic market through changes in creative design and technology.

China's foreign trade enterprises are becoming more and more difficult and want to pform into the domestic market. Production lines, product functions and process concepts need to be changed through design.

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< p > Liu Wenqi, the marketing department of Italy SimpLicity Design design company, told the "finance and economics" reporter. Nowadays, enterprises all pay great attention to the creativity of products. In the aspects of packaging and product design, function design and corporate image, private enterprises, especially small and medium-sized private enterprises, come to inquire very much. This is the new situation that the previous Canton Fair did not have.

"Before, enterprises would rather spend more than ten million yuan to decorate their houses, and they would not invest tens of thousands of yuan into creative design, because there is no cost to extend the old road to imitate other people's design."

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"P", "finance and economics" reporter interviewed in Dongguan learned that in the Songshan Lake High Tech Development Zone and export processing base, the Dongguan municipal government encouraged the design companies, institutions, research and development services and manufacturing enterprises to link up with the manufacturing enterprises through the supporting policies such as rent, tax incentives and design research and development fund to jointly develop new products.

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< p > however, this integration still needs a long way to go.

At present, some enterprises have not yet realized the value of creative design to brand, and have yet to find a brand integrated design service mode with positioning as the core.

Other small and medium-sized enterprises have been strained by the capital chain and are unable to invest in product design innovation.

At the same time, intellectual property rights protection is not enough, resulting in the design of new products will soon be copied.

Giovannoni said that after a large number of new products designed after investigation, hundreds of small companies will be able to imitate them.

He believes that in China, it is more important to build a system environment suitable for creative design than creating creative culture.

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< p > < strong > independent brand strength < /strong > < /p >

< p > "finance and economics" reporter learned at the Canton Fair that more and more processing enterprises began to walk on "two legs": one leg continued to walk OEM, the other leg began to explore its own brand.

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< p > Joyoung shares (002242, stock bar) Limited, which focus on small household electrical appliances, has invested in R & D to develop its own brand while producing OEM for international appliance enterprises.

Kang Yong, director of the overseas project Department of Joyoung Limited by Share Ltd, told the finance and economics reporter: Joyoung has no way to compete with small businesses in export sales, and must fight its core brand.

Products such as cooking machines, juicer, electromagnetic cookers and electric pressure cookers have their own intellectual property rights and core technologies, and focus on the professional way of healthy nutrition.

At present, Joyoung is working with SIEMENS and SHARP to develop new products, hoping to truly control core technology and grasp the right to price.

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At P, Joyoung's new juicer, noodle machine and cooking machine gained many orders.

It is reported that Joyoung is preparing to acquire overseas enterprises and establish overseas production bases.

In addition, they develop differentiated brands for different market characteristics.

At present, some of Joyoung's basic categories are 50%, OEM and 50% are independent brands.

"We fight our brands in the Asian region, basically in Europe and the United States.

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Less than P, the new Guangdong Bao electric appliance company has been committed to its own brand research and development for nearly ten years.

The "Donlim" brand marketing network covers the whole country and penetrates into Southeast Asia, the Middle East and other regions.

Zhu Xiaomei, the marketing director of the company, said that the cost control power before the OEM test was done, and now the independent brand is testing the comprehensive competitiveness of the enterprise.

The company set up factories in Vietnam and other places, mainly OEM as the core business, for PHILPS, Electrolux and other front-line brand OEM, at the same time, research customer needs, invest a lot of resources, re adjust product lines, produce differentiated products, business mode is along the OEM - ODM - OBM (from the main brand business) trajectory evolution.

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< p > it is understood that most of the processing enterprises in 2008 before the export orders in short supply, production capacity can not keep up with market demand, then the goal of the enterprise is stable quality, production capacity to keep up with the order.

Now, under the pressure of cost and market, some enterprises unable to invest in R & D and developing their own brands have gradually died, while others have been struggling to pform from OEM to OBM.

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< p > Chongqing Xinyuan agricultural machinery Limited by Share Ltd this year's order situation is more optimistic, especially the independent research and development of micro tiller in Europe sales volume is good.

Li Chundong, general manager of the company, told the "finance and economics" reporter that the company did not cap the investment in R & D design. This year, we worked with European design companies to develop new products suitable for European consumer habits. Although the price of the products is 15% higher than that of the peers, the customers' recognition is still very high.

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< p > according to Li Chundong, in recent years, the farm machinery industry has overcapacity and the competition is very cruel. It is estimated that 30% of the companies in the country will be closed, some enterprises will survive by bargaining, and some big enterprises will rely on independent research and development to enter the new blue ocean and upgrade their products.

"In fact, pformation is very cruel, especially the construction of its own brand, there are many difficulties to overcome. Many of its peers died in the process of pformation and upgrading from OEM to OBM.

But we will stick to it. Only the independent brand will enable the enterprise to go further. "

Li Chundong said.

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< p > but Li Chundong also suffers from intellectual property protection.

Tens of millions of dollars invested in research and development of four years of new products, one market, peer to see the batch imitation, "before making money, it was copied.

Last year, we found a copy of our prototype at the Canton Fair.

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"P > the booth of Nanjing Jishan Optoelectronics Technology Co., Ltd., buyers are in continuous stream, including more than 10 customers from India, Japan and Europe. In two days, they reached more than $1 million 200 thousand by intention.

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< p > Wang Yuping, manager of the company, said that over the past two years, the demand for international LED lighting market has declined, and prices have gradually declined.

The market forces enterprises to carry out product innovation and function upgrading.

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< p > in recent years, Jishan photoelectric has invested a lot of resources in developing LED intelligent lighting system.

The intelligent lighting system can be manipulated remotely by mobile phones, tablets, computers and other devices, and can also be switched on and off according to the induction device.

This intelligent LED lighting system integrated with mobile Internet technology is sold at home and abroad, including the official residence of the British Prime Minister, the Ford of the United States and the Kazakhstan Winter Asian Games.

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< p > how to make the brand's strength to exert power in Chinese manufacturing and pform from "made in China" to "intelligent manufacturing in China" is the threshold for foreign trade enterprises to leap over the past ten years.

This spring, the Canton Fair saw that more and more enterprises began to seek innovative brands and cultivate the core competitiveness of their own brands.

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< p > in the mechanical and electrical Museum, the turnover of brand enterprises has taken up half the country.

According to the information from the mechanical and electrical chamber of Commerce, the brand exhibition area accounted for 50% of the turnover, of which seven brands had a turnover of 400 million US dollars.

The first stage exhibition booth accounted for 19.92% of the total number of exhibitions, but the brand business reached 7 billion 30 million US dollars, accounting for 56%.

In 2013, the Ministry of Commerce's sample survey statistics showed that the average profit margin of the 630 enterprises' private brand exports reached 12.4%, and in 2012, they had more than 70% of their own brands, and the total export volume of their own foreign trade brands accounted for 39.7% of the total export volume.

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< p > foreign trade data in the first quarter also showed that the export of processing trade declined but general trade showed a growth trend. The change of trade structure also revealed the growth of independent brand.

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P, Vice Minister of Commerce, said Zijin Mountain's rapid growth in foreign trade over the past 30 years is mainly due to the support of low factor costs.

At present, these conditions are changing. It is urgent to speed up the development of new competitive advantages in technology, brand, quality and service.

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< p > some overseas buyers said that compared with Chinese goods, Vietnam and India now have lower prices, but they are still more trusting in Chinese products, because the quality of Chinese products is getting better and better, and their trustworthiness is gradually improving.

They believe that China's "world factory" status will not waver for a long time.

The staff from WAL-MART told the finance and economics reporter that although WAL-MART increased procurement in Bangladesh and other Southeast Asian countries, this is not universal and does not reflect the trend, because WAL-MART's 70% purchases are still in China.

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< p > with China's import and export value rising from US $20 billion 600 million in 1978 to US $4 trillion and 160 billion in 2013, China's foreign trade has increased 200 times, and has surpassed the United States as the largest country in World Trade in goods. However, the weak ability of independent innovation is still an important factor affecting export.

Many exhibitors said that OEM still accounts for a high proportion in export proportion. Some small and medium enterprises reflect that the pressure from foreign trade situation is large and funds are not enough.

The flood of similar products in the market makes the management of enterprises more and more difficult, and the agents' orders are also very cautious.

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< p > it is understood that the Ministry of Commerce and relevant departments are studying and improving the supporting policies of foreign trade brands, including continuing to support brand enterprises to register trademarks, apply for patents, obtain relevant certification and deal with intellectual property disputes abroad, provide policy support to foreign trade brand enterprises in accordance with WTO rules, and promote foreign trade brand enterprises to form their own intellectual property rights and core technologies.

Relevant departments will also strengthen the crackdown and investigation of illegal practices such as infringing patents, counterfeiting and shoddy, and strengthen the protection and service of foreign trade brand building.

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< p > < strong > the evolution of marketing channel < /strong > /p >

< p > starting from the 115th Canton Fair, relevant departments will regularly hold lectures on foreign trade marketing channel construction, help enterprises understand the contents of marketing plan design, case analysis and market tools, and build up a communication bridge between foreign trade enterprises and market analysis institutions to help enterprises expand their marketing channels.

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< p > "creating brand requires not only technical quality assurance, but also a great deal of marketing work to promote brand."

Li Chundong said.

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< p > now, Xinyuan agricultural machinery marketing network agent distributes in many parts of the world, and set up marketing company and marketing network agent abroad.

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< p > more manufacturing enterprises like Xinyuan farm machinery, began to explore a new mode of overseas marketing, so that products closer to the market.

In the past, Chinese products entered the international market only through the local sales channels of international retail giants or exporting countries, and profits were exploited by various links in the sales chain.

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< p > after several years of exploration, Zhongshan Jiasheng handbags Co., Ltd. has also launched its own brand Best Goods, which has been sold by agents in Brazil and Singapore.

At present, customers are mainly concentrated in Japan, Europe and South America. Buyers of these countries are very sensitive to product quality and are sensitive to fashion. 95% of the customers who cooperate with Jia will choose long-term cooperation.

The company official said that in the promotion of brand, in order to enter the high-end market, Jiate also worked with BMW motor to make the handbag as a gift of BMW series and enter the high-income group.

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< p > there are also a number of powerful enterprises, but also directly to Huanglong, and built their Direct Selling Company in the target country of export.

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< p > Hubei Fuxi Lai Furniture Co., Ltd. was founded in 2003. At the very beginning of its establishment, Dubai established its own Direct Selling Company, Dongyu International (Dubai) trading company, and also established Direct Selling Company in Saudi Arabia in 2008.

The company will also set up its own Direct Selling Company in Nigeria this year.

Although the initial Direct Selling Company sale cost is relatively high, Direct Selling Company has the advantage of geography, making enterprises and commodities closer to the market and having faster market reaction capability, which brings much more benefits than costs.

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< p > electronic products are involved in after-sales service, and the relevant companies choose to set up offices in the local area. On the one hand, they can enhance after-sales service of products, and on the other hand, they can enhance their marketing capabilities by using this platform.

Zhu Xiaomei of Xinbao appliance said that the independent brand must be combined with marketing mode to achieve the desired result.

The company now has marketing centers in Europe, Australia, India and Pakistan, and has found partners in Burma, Philippines and the Middle East in order to take different marketing modes in different regions.

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< p > as a new trade way to import and export products, it is also an effective way to expand overseas marketing channels, enhance the competitiveness of Chinese brands, and achieve the pformation and upgrading of foreign trade. Cross-border e-commerce is also booming.

At present, all localities are actively studying and formulating implementation plans and supporting policies.

The cross border trade e-commerce Industrial Park established in Xiacheng District of Hangzhou was officially launched in July last year, and customs clearance, inspection and other whole process customs clearance services were implemented in the park.

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"P", "financial" reporter in Dongguan survey found that e-commerce mode is changing the traditional way of trade.

Deng Tao, director of the Dongguan Municipal Research Office, said that as the fourth largest manufacturing industry in Dongguan, the scale of Internet merchants has increased rapidly.

Nowadays, more and more enterprises regard e-commerce platform as an important means of building trade platform.

The municipal government complied with this wave and guided the trend of the situation to support the development of regional and specialized cross-border e-commerce platforms.

Through policy coordination, we should give full play to the advantages of integrated services and professional services, and save money and labor for enterprises in developing cross-border e-commerce.

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< p > foreign trade experts say that after more than 30 years of change, the basic cells of the demand market have changed. The days of large quantities of orders have passed. Buyers are increasingly inclined to small quantities, personalized orders, more diversified products, and new products that are more attractive to energy conservation, environmental protection and fashion intelligence.

Buyers are not just buying goods, but looking for a supplier with comprehensive capabilities.

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< p > many experts suggest that enterprises should choose the target market voluntarily, depending on the location of their products, then finding the right buyers, finding out where the competitive advantages of enterprises are, finding ways to use some channels to promote brands, publicizing the unique selling points of products, multi-channel integrated marketing, and providing a package of service solutions for customers through online and offline communication.

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In the interview with reporters in Dongguan and other places, "P", "finance and economics" also found that cross-border e-commerce is facing some development bottlenecks.

For example, because paperless can not provide relevant vouchers for customs clearance, it is difficult to solve the problem of fast customs clearance, standardized settlement and refund.

Small foreign trade enterprises are unable to provide customs declarations because they mainly use aviation parcel, mail and express delivery. They can not pay taxes formally and enjoy export tax rebates.

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At the same time, logistics and pportation channels are difficult to cope with the rapid development of cross-border e-commerce in the current p.

Nowadays, the market turns from a seller's market to a buyer's market, and the buyer has greater decision power in the process of paction.

In order to minimize the inventory cycle, purchasers will buy when they are ready for sale or when they sell.

Buying behavior is faster and buying decisions are quicker.

It may have been purchased or purchased two or three times a year, but now it is bought every month or a few months.

This requires the supplier to make timely adjustments, provide better packaging and boxing services, and even carry out batches of pportation.

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These changes show that the facilitation of cross-border e-commerce needs to be promoted. It also requires government departments to set up a regulatory and support system to meet the needs of cross-border e-commerce development as soon as possible, and select a number of cities with foreign trade advantages and more mature cross-border electricity supplier support system to expand the pilot P.

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< p > it is learnt that in the face of these problems, Shanghai, Zhengzhou, Hangzhou, Ningbo and other cities are now making innovations in the pilot policy, hoping to explore the facilitation path.

Dongguan has set up a "cross border trade e-commerce integrated service platform" in Dongguan to explore the innovation of cross-border trade management and operation mechanism.

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< p > < strong > pformation and upgrading time < /strong > < /p >

In the past 20 years, manufacturing in China has been on the fast track of development. However, it gradually faces a series of challenges, such as the rapid increase of labor costs and manufacturing costs, the reduction of export orders, the pressure of environmental protection, the low added value of products, the low end capacity and the lack of R & D investment and so on. P

Some people in the industry are worried that the pformation pains that industrial countries have undergone in China are similar to those of industrial countries such as Europe, the United States and Japan in the last century.

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Less than P, however, some foreign trade experts believe that this is the best time for the pformation of China's manufacturing industry. With the popularization of industrial robots, 3D printing technology improves production efficiency. The development of big data will make production and services more regular, which can liberate Chinese labor force from simple repetitive low-end labor, engage in more high-tech high-end technology and front-end design and back-end operation service links with production.

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< p > many experts suggest that these new changes require the government, research institutions and enterprises to form joint efforts, implement reasonable incentive mechanisms for R & D, mobilize R & D initiatives in all fields, and make breakthroughs in some core areas, so as to realize the main R & D of core components and core technologies.

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< p > pformation and upgrading is a long process. On this road, the situation of homogeneous competition is changing, and the concurrence mode of production and service grafting is taking shape.

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< p > recently, the Ministry of Commerce and other departments will continue to implement the 83 article on the basis of the introduction of policies and measures to further support the steady growth of foreign trade.

We should improve policies such as trade, finance and taxation, and finance, improve the level of trade facilitation, and create a better environment for the development of foreign trade enterprises.

The Ministry of commerce is also working closely with relevant departments to study and formulate some suggestions to speed up fostering new advantages in foreign trade competition, and to push China's foreign trade from big to strong.

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< p > Zijin Mountain indicated that over the past 20 years, the trend of manufacturing services and knowledge-based services in international trade has become more and more obvious. Eventually, more and more trade goods have gathered "soft elements" such as upstream and downstream brands, R & D, marketing, finance and intellectual property. Their competitive power often reflects the comprehensive competitive strength of a country's manufacturing and service industries.

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Therefore, under the new situation, fostering the new advantages of China's foreign trade competition needs to be better integrated with the promotion of the upgrading of domestic industrial structure and the promotion of the development of foreign trade with the upgrading of domestic industrial competitiveness.

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< p > a number of foreign trade experts pointed out that the decline in exports and imports in March was only temporary. With the improvement of orders in April, it is estimated that from May and June, China's import and export is expected to enter a relatively stable moderate growth stage.

Recently, the Ministry of Commerce and the General Administration of Customs conducted a questionnaire survey of managers of several thousands of export enterprises. The results showed that enterprises with optimistic prospects for export were rising month by month this year.

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