The Breakout Of Textile Industry Still Needs Endogenous Driving Force.

< p > < strong > exclusive interview with Li Jianhua, President of China Textile Business Association, < /strong > /p >

Since P, 2014, under the background of the severe economic environment, the export growth of China's textile industry has slowed down, the spread of domestic and foreign cotton (19225220.00,1.16%) has continued to widen, the cost of all kinds of elements has continued to rise, the demand of the international market is still very low, and the RMB's long-term rising trend is stronger.

Many factors have led to the textile industry as a whole.

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< p > "just like the ancients" go all out to be false ", our textile enterprises in 2014 need to play the wisdom of" inward solving ".

At the beginning of the year, Li Jianhua, President of China's a href= "http://sjfzxm.com/news/index_p.asp" > textile > /a > Business Association, took an exclusive interview with this magazine to talk about how textile enterprises should tap their driving force and avoid risks to meet the unpredictable 2014 in terms of resources advantages, domestic market expansion and enterprise internal innovation.

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< p > < strong > avoid risk early plan < /strong > < /p >

< p > reporter: it is generally believed that high cotton prices are the heaviest mountain on textile enterprises. How long do you think the cold winter will last in 2014? How can cotton enterprises avoid risks under the condition of weak market and national macro control? < /p >

< p > Li Jianhua: it can be said that the cold winter of textile industry is hard to get rid of in a short time.

There are more than one mountain in textile enterprises. First of all, the overall economic environment is relatively low, and the growth of market demand is slowing down. The overall economic situation is not optimistic.

Secondly, the cost of raw materials has risen sharply. Last year, the price of cotton yarn surged to 4-5 yuan / ton. Many enterprises bought huge sums of money, but when prices fell, they could not reduce the cost they had invested, resulting in backlog or little profit.

Besides cotton, the prices of raw materials such as chemical fiber, silk, flour and accessories have also increased to varying degrees.

In addition, the low price advantage of China's textile market is no longer obvious. Labor costs are rising year by year. At the same time, the phenomenon of "labor shortage" appears in textile industry, which seriously limits the international competitive advantage and production capacity of China's textile enterprises.

Finally, with the continuous appreciation of RMB, the price advantage of China's textiles in the international market has also been weakened.

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< p > aiming at the current complicated economic situation and uncertain raw material cost and price, it is suggested that enterprises pay more attention and avoid risks in the following aspects: first, enterprises can adopt flexible order form, pay close attention to the price changes of raw materials, take more short lists and small bills, avoid large and medium long term as far as possible, and avoid the phenomenon of cost and income upside down in an unexpected period.

The two is to increase the added value of products, keep pace with the mainstream and trend of the market, increase the value of products in design, creativity and so on, and raise the price accordingly and digest some production costs.

Three, we should strengthen product upgrading and increase the use of alternative materials without affecting the quality and comfort of products.

The four is to seek help from government and industry organizations to solve the problem of cotton purchasing.

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< p > reporter: in 2014, when the global economy is still unstable and the market environment is complex, large enterprises and small and medium-sized enterprises, domestic enterprises and export enterprises should adopt their respective positioning and strategic layout to effectively evade risks. < /p >

< p > Li Jianhua: whether small or medium sized enterprises or domestic and foreign trade enterprises, the development ideas of high consumption, pollution and too traditional mode no longer meet the needs of today's market competition. Enterprises need to maintain a high degree of market vigilance and self-awareness, self-improvement ability, maintain enterprise vitality and market competitiveness, and actively carry out industrial pformation and upgrading according to market needs. I think we can start from the following aspects: < /p >

< p > 1, strengthen technological input, enhance product R & D capability; two, strengthen brand building and enhance product competitiveness; three, speed up equipment renewal and increase productivity; four, strengthen communication and learning, and develop multiple markets.

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< p > < strong > innovation originates from internal force < /strong > < /p >.

< p > reporter: "pformation and upgrading" has become a common topic in China's manufacturing industry, including the textile industry.

Can you explain specifically from the angles of technology, brand, sustainable development, talent cultivation and reserve, and what ways should Chinese textile enterprises use to find the endogenous driving force and growth advantage of innovation? < /p >

< p > > a href= "http://sjfzxm.com/news/index_p.asp" > Li Jianhua < /a >: industrial pformation and upgrading refers to the pition from low value-added to high added value, from high energy consumption, high pollution to low energy consumption, low pollution pition, from extensive growth mode to intensive growth mode, which is more conducive to the sustained and healthy development of economy and society.

Industrial pformation and upgrading is first of all technological progress, upgrading the technological level and R & D capability of the industry, while improving the overall quality of the workers, improving the level of the industry and realizing the coordinated and sustainable development of the whole industry.

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< p > to smoothly pform and upgrade, on the one hand, we must increase the added value of products.

In the past, we simply produced products and sold products, but in the current fierce market competition, this simple mode of operation has led many enterprises to lose their competitive edge. Enterprises should try their best to meet the market demand from the perspectives of R & D, innovation and so on, grasp the market pulse, grasp the initiative and guide consumption.

On the other hand, enterprises should have a strategic vision, rely on science and technology, introduce advanced ideas and talents, and strengthen cooperation with different fields.

Finally, we should combine the development of enterprises with the development of the society and coordinate the coordination between industrial production and environmental development. Only when enterprises deploy their development strategies from a long-term perspective can they go far.

China's textile industry development model, which has been pursued for decades, is no longer applicable. Transformation and upgrading is an inevitable choice for survival in fierce international competition.

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< p > reporter: a voice once said, "now is the best time for the globalization of China's manufacturing industry". What challenges do you think the globalization brings to Chinese textile production enterprises? How should we deal with it? < /p >

< p > Li Jianhua: in the past few decades, the textile industry has been regarded as the traditional dominant industry in China, and the export of textiles has been occupying a large proportion in all export products.

Most of our textile products are mainly based on export, but the advantage is mainly in the low labor price. But with the deepening of economic globalization, this low price competitiveness is weakening.

Instead, some countries in South Asia, such as Vietnam, Bangladesh, Burma and so on, have a more obvious price advantage than ours.

On the other hand, the environmental damage caused by textile and garment processing is obvious. This kind of development mode at low cost and destroying the living environment of future generations is not scientific.

China's textile industry can not always take the OEM as the main form of development. We need to fully understand the new changes in the international division of labor and the new requirements of industrial pformation and upgrading, and actively change the status quo and seek new development models.

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To maintain the competitive advantage of China's textile industry in the international market, we need to change our thinking, speed up structural adjustment, work hard in new product development and brand building, improve the added value of products and services, and abandon the strategy of low price competition. P

For example, in the product design, production, packaging, sales, publicity and other aspects of in-depth exploration, establish a mature and mature industrial chain, pay attention to product innovation vitality, < a href= "http://sjfzxm.com/news/index_p.asp" > brand construction < /a >, channel construction and culture and concept promotion and so on.

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