Management Skills: Mutual Respect, Guidance And Improvement

Due to various reasons, the Q market leads to frequent turnover and great mobility, with only two people working for more than two years.

In addition, the shopping guide has been in a negative state because there is no sense of ownership.

Xiao Hu took three measures after he got to know the situation.

First of all, we must cultivate the sense of belonging.

According to Maslow's five major needs theory, people have the desire to be respected.

Our sense of belonging is to respect them.

In most companies, shopping guide is not regarded as a formal employee, and they work at the most basic level, and are considered to be the lowest in status, with little attention and respect.

In fact, shopping guide is not only a formal employee of the company, but also an important part of the company's human resources.

Just imagine, without guide shopping, can we sell thousands of products to tens of thousands of consumers? Without them, we can accurately convey the brand image and product information to the consumers' hearts through several TV newspaper advertisements. Therefore, we should fully respect our colleagues' shopping guide, let them feel that they are an important member of the company, and feel that their work can be recognized and respected by the company.

Only in this way can we get their trust. The shopping guide can only devote themselves to the work with the master mentality. Only then can we have a sense of responsibility and belonging.

Specific work should be done: 1, pay more attention to more work and reward, reward and punishment, and let the shopping guide get a sense of achievement in the work.

2, let shopping guide participate in the company's decision-making, especially in terminal sales and management decisions, so that they are willing to dedicate their youth and sweat, and regard themselves as the owners of enterprises.

3, the enterprise is a university, people have learning needs, try to provide guidance, training and learning opportunities, and promote their growth in learning.

Secondly, the other aspect of respecting shopping guide is to satisfy their sense of honor.

People not only pursue material pursuits, but also pursue spiritual pursuits.

The same is true of shopping guide. They all want to get material satisfaction in their work, and at the same time, they are also encouraged mentally.

If you ask Microsoft's employees: where do you work? He will be proud to answer you loudly: Microsoft! Because Microsoft can bring him a sense of honor and a sense of accomplishment.

We should give spiritual encouragement and humanistic care to guide shopping.

In this regard, Xiao Hu's practice is: 1, establish a complete shopping guide personal related information files.

When they or their children or lovers celebrate their birthday, they give flowers, gifts and other congratulations; they also care during important holidays or shopping guides illness.

You can invite her or his wife to have dinner together to celebrate the company's recognition and recognition of their work.

2, appropriate entertainment activities are held every year.

For example, after the peak season or after the successful season, organize a tourism activity.

3, honor certificates for excellent shopping guides.

For example, quarterly annual sales champion certificate, excellent shopping guide certificate.

Third, give

Career planning.

Although shopping guides are at the grass-roots level, they also want to get personal development.

Everyone is eager for progress and no one wants to be a soldier forever.

We can not think that there is no career planning for shopping guide.

In reality, there are not some marketing experts, and even senior managers of the company come out from the first line shopping guide.

Zhang Zhifeng, general manager of SKYWORTH group Jiangxi branch, is the marketing elite who stands out from the shopping guide, such as Hisense, AUX and other large companies.

Conduct shopping guide

Mainly from the following two aspects: 1, career positioning.

It is mainly to guide them to do their work as their own business, not simply to earn a living wage for their families to support their families, nor to work for the guided purchase. Instead, they want to sell the terminal as a stage to realize their value, so that they can work as a manager, so that they can improve.

Otherwise, boring and simple shopping guidance is hard for them to stay enthusiastic for a long time.

2, help them make career planning.

The era of "parachute soldiers" has already passed. Anyone can do well in basic work.

As a shopping guide, on the one hand, it is necessary to do well in its own work and accumulate experience, but the work of shopping guide is simple, but it is not easy to do simple things every day.

On the other hand, we must dare to challenge ourselves to develop higher, and to be positive and upward. We are full of enthusiasm, fighting spirit and increasing sales volume every day.