"China Children'S Clothing City" Epidemic Situation Breakthrough Trio: Survival, Extrication And Change

After two years to adapt to the epidemic situation, Hu Qunya, the founder of flannel (Huzhou) Clothing Co., Ltd., a children's clothing enterprise, originally planned to "do a big job" in 2022.

However, in the beginning of March, enterprises in Tongxing District of Zhejiang Province were forced to slow down.

Hu Qunya is not the only one who has overcome the difficulties in the supply of raw materials, the sharp decline in purchasing stocks, and the limitation of transportation. At present, the global epidemic situation is still grim and complex, which has become an accident in the development process of the manufacturing industry and a "big test" of the original system.

Under the shock wave of epidemic situation, how should China's manufacturing industry turn crisis into opportunity, seek change by change, and break through the encirclement? The reporter walked into the "China children's wear city" which integrates design, processing, sales and logistics, and visited the children's clothing enterprises' survival, extrication and change.

　 To deal with it with all one's strength

Hu Qunya bluntly said that at the beginning of the epidemic, enterprises had been "injured" and insisted in the "loss making business" that "if you want to live on, it is a good choice to" go back with a small order. "

In the early stage of the epidemic, the company quickly adjusted its working mode and structure. Since there will be few single machines to be turned over, it will actively increase the volume of the first order. From 2020 to the first half of 2022, corporate finance is in a benign trend.

"Confidence is important at this time." Hu Qunya believes that the external environment can not be controlled, but enterprises always pay back. The positive feedback from the market also gave her great confidence, "although it will be very difficult in the second half of the year, as long as the product quality is guaranteed, we will not worry about no customers."

Next, the company plans to increase investment in product development, technology upgrading, marketing and other links, and reasonably allocate limited costs.

Enterprises are the leading role in the rescue of manufacturing industry. Since the late 1970s, Zhili people used a shoulder pole to pick out the "children's clothing city". Today, children's wear enterprises, large and small, also show strong survival resilience in adversity, and have started to upgrade the "self-help" mode.

Like Hu Qunya, Huang Zhaohui, partner of Zhejiang Amy Xixi Clothing Co., Ltd., also believes that when the external environment is severe and facing difficulties, it is a good opportunity for enterprises to practice their "internal skills".

Zhili Chinese children's clothing City

Before the outbreak, the enterprise mainly sold and ordered goods in China through wholesalers. At the end of 2021, enterprises began to explore cross-border e-commerce, and achieved a revenue of $1 million in the first quarter of 2022.

"After the outbreak of the epidemic, the government also helped us to introduce some large platform companies to train us in cross-border e-commerce, which gave us full confidence and motivation." Huang Zhaohui said.

Many enterprises are still full of confidence in the future.

　　 Precise policy making: the government's "fist" helps to solve the difficulties

Walking into Huzhou Zhili style children's clothing factory, the packers who are responsible for online sales orders can complete a packing job every minute.

"During the period of epidemic prevention and control, thanks to the government's active help in opening up transportation channels and docking with banks, it has given us enough" credit line loans ", free of guarantee, low interest rate and fast speed." Huzhou Zhili demeanor children's clothing factory Chairman Xu Weihong said.

With 14000 children's clothing production and operation entities and 70 billion yuan annual sales of children's clothing, Zhili children's clothing industry is not easy to develop, and we know the truth that "strong industry leads to strong economy".

Provide children's clothing enterprises with a total of nearly 600 million yuan of "children's clothing assistance loans", and set up a 100 million yuan children's clothing industry development fund... In order to stabilize the market main body and smooth the internal and external circulation, the town has provided "financial assistance", "guidance training", "tax rebate and burden reduction" and other measures to build up the momentum for enterprises.

How can the industrial chain and supply chain remain stable under the impact of the epidemic? In addition to the support of "financial blood transfusion", Zhili has also built a "one-to-one" and "order meal" service system, giving full play to the synergistic effect of "tangible hand" and "invisible hand", and "hand in hand" between government and enterprises to accelerate economic recovery.

Knowing that Huzhou Zhuo Mu Clothing Co., Ltd. is in urgent need of handling the change of equity and business scope, Zhili branch of Wuxing district market supervision and Administration Bureau quickly opened a green channel for it, and implemented emergency and special affairs.

"This change is of great significance to our company, and it has won precious time for our next loan financing." Huzhou Zhuo Mu Clothing Co., Ltd. agent said.

"It is our duty and obligation to be a good" shopkeeper "and really help enterprises to solve difficulties Zhili town relevant person in charge said that at present, the town is guiding enterprises in various ways to expand sales channels and stimulate new industrial momentum.

　　 System remolding: industrial layout takes off again

In March and April of last year, the children's clothing brand "tisana" of Huzhou nantongmo Clothing Co., Ltd. will release new autumn and winter products. After the trial production line was launched in 2022, the product orders and sales volume increased compared with that in 2021.

In order to highlight the tight encirclement, the company has also set its eyes on overseas markets, and now has opened six "tisana" brand stores in South Korea.

"This gives us a lot of confidence. With a certain foundation, enterprises will be able to deploy overseas markets more quickly after the epidemic is over." Yan lierong, the person in charge of the enterprise, plans to participate in several overseas children's wear exhibitions this year, so that Zhili children's wear really goes to the world.

In the situation of sudden epidemic and economic downturn, how to grasp the enterprise survival and reshape the growth strategic balance, adjust and reshape the industrial chain to weaken the risk has become the only way for China's manufacturing industry to realize from survival to recovery and then to growth.

In the warehouse of yuguoguo garment factory in Huzhou, express packages are divided into several "hills" according to the destination, waiting for the express brother to come to carry and send them to all parts of the country.

However, the impact of the epidemic situation on e-commerce entities is relatively small Wu Xufei, the founder of the company, said that the logistics and transportation under the epidemic prevention and control were not smooth, which led to the company's failure to perform the contract normally and deliver products to customers in time.

Wu Xufei believes that sales channels have been changing. Only by strengthening the supply chain model can enterprises be more long-term. At present, it is exploring the construction of a digital supply chain system from design, research and development, production, sales and logistics, breaking space barriers, reducing enterprise costs and improving production efficiency.

"In difficult times, e-commerce groups are very united, helping each other and sharing sales channels." The biggest feeling of the epidemic to Wu Xufei is that no matter the government or enterprises, everyone is working hard.

Today, Zhili children's wear industry has gradually recovered its former vitality. From January to June, the town's total industrial output value and fixed asset investment increased by 15.28% and 47% respectively year-on-year, realizing a counter attack "breakthrough".

(source: China News Network)