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Long Ai Knitted Rib: Bringing Forth The New Through The Old And Win-Win

2014/12/20 21:00:00 234

Longai Knitting RibMarketing StrategyRib

Zhejiang Shaoxing Long'ai Knitting Co., Ltd. is a new enterprise producing modern flat knitting machine rib. The company mainly produces T-shirt collar, flat knitting machine rib and round knitting machine rib. The company relies on product quality advantages to cope with market competition, personalized competition to cope with homogenization competition, value competition to cope with price competition, and strives to find new market highlights with excellent and new products.

In the first half of this year, Zhejiang Shaoxing Long'ai Knitting Co., Ltd. has basically completed the expected economic indicators of the company, and its economic income is basically the same as that of the same period last year. Compared with the first quarter, the output and sales in the second quarter increased slightly. The overall profit increased by about 2%, but the sales profit margin declined slightly.

   Conform to the market and produce orderly

Since 2014, the domestic knitting and textile market has been in a downturn and the export has been seriously hindered; The growth rate of the domestic market slows down, so does the growth rate of consumer consumption; The decline of product prices and the reduction of enterprise profit margin make the enterprise benefit worse. These are the difficulties that knitting rib enterprises have to face. At the same time, the price of yarn raw materials is unstable, which brings many uncertain factors to the development of enterprises.

Long'ai Knitting Co., Ltd., in the face of difficulties, gave full play to the strength accumulated at ordinary times and achieved steady development in adversity. The company arranges production tasks according to the requirements of customers. The production of products is mainly based on large and long orders, supplemented by small and short orders, taking into account the needs of different customers, and maintaining full production capacity. At the same time, constantly strengthen equipment management, reduce labor intensity of employees, pay close attention to product quality, and implement quality tracking and monitoring in an all-round way to further improve the overall quality level of products.

   Knitted rib products bring forth the new through the old

Long'ai Knitting Co., Ltd. has taken measures to actively respond to market changes, such as adjusting the product structure and continuously carrying out deep processing of products. Reduce the market share of primary processing products and low value-added products, and increase the market share of high value-added products such as knitted rib deep processing products. In addition, the products produced by the enterprise in the past are single in variety and large in batch. Although it is convenient and convenient for the enterprise to manage, it lacks market competitiveness. Now the enterprise has changed its strategy to adapt to the current market by producing multi variety, small batch and fast delivery products.

In order to occupy a place in the market, we must first improve the technical content of the enterprise's products, actively develop and launch new products required by the market, and win customer satisfaction with the value of the products. Even in difficult circumstances, people still have a need for clothes. Therefore, continuous innovation in product quality, appearance, environmental protection and other aspects can improve the core competitiveness of enterprises with excellent products and improve their ability to respond to the market.

   Implementation“ staff Win win with enterprises "

In recent years, due to the rising labor costs and the great demand for labor in the textile industry, enterprises are facing considerable pressure to recruit workers. In order to prevent the enterprise from "labor shortage", inability to recruit employees who can meet the operation requirements of the enterprise, or the phenomenon of "recruitment and retention", Longai Knitting Co., Ltd. continues to benefit its employees in difficult situations. The company constantly increases the wages of its employees on the job, adheres to the concept of increasing employees' income and promotes the healthy development of the enterprise with the "win-win situation between employees and the enterprise" as the starting point.


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